MEDIA RELEASE
Which Kiwi Hairdressers Make the Cut?
Women outspend men 2:1 in the hairdresser’s chair
Auckland, 1 December 2015: The most recent survey looking at Hairdressers, by consumer satisfaction ratings company Canstar Blue has revealed that
a portion of Kiwis only seek expert treatment for their hair (27%) when they start noticing split ends.
Women are most likely to notice when their hair is looking slightly worse for wear (32%) and head to the professionals.
But when they do make it in to see their hairdresser they are paying a significant price for their good looks and locks.
Kiwis spent an average of $71.25 in their last visit to the hairdresser, with women ($85.06) tending to spend more than
twice as much per trip than men ($37.41), says Canstar New Zealand General Manager, Jose George.
“Those in the Manawatu, Aucklanders and people in the Bay of Plenty are spending the most on their hair at $87.95,
$77.90 and $77.97 respectively.”
While some may see this as a big price to pay, it’s not too steep if you consider your happiness with the result.
The majority of New Zealanders put quality of the hair service as the number one driver of satisfaction (29%) ahead of
price (17%) and advice (17%).
The average number of weeks between visits to the hairdressers is 13, but Gen Ys are going less frequently with 16 weeks
between visits, says George.
“Men are more diligent with their hair do, going in for a trim every nine weeks compared to women who go every 15
weeks.”
Women’s (generally) longer hair styles take longer to grow out than men’s who have shorter styles requiring more
frequent maintenance.
Men appear to be caring for their hair more than ever before with 17% sporting a coloured-do compared to 65% of women,
and 55% of men wash their hair every day, compared to just 27% of women who are doing the same.
The survey asked respondents to rate the brands across six variables:
1. Value for money
2. Advice provided
3. Service quality
4. Customer service
5. Range of products
6. Overall satisfaction
This year, Just Cuts has taken out the award for customer satisfaction with their hairdressing chain, achieving 5-stars
in many of the categories, says George.
“Just Cuts are specialists in cutting, not being involved in any chemical or colouring work and their Style Cuts™
haircuts are backed by a 7-day written guarantee.
“Just Cuts have given their customers confidence at an affordable price point.”
Regional Breakouts (exceptions only)
Canterbury: Cantabrians are least likely to have dyed hair (41%).
Otago: Those in Otago are most likely to wash their hair daily (46%).
Bay of Plenty: Those in the Bay of Plenty are least likely to usually visit their hairdresser only when they start noticing split ends
(16%), most likely to regularly use styling products in their hair (53%) and most likely (equal with Northland) to have
dyed hair (67%).
Northland: Those in Northland are most likely to usually visit their hairdresser only when they start noticing split ends (40%) and
most likely (equal with Bay of Plenty) to have dyed hair (67%).
Hawke’s Bay: Those in Hawke’s Bay are least likely to wash their hair daily (19%).
Taranaki: Those in Taranaki are least likely to regularly use styling products in their hair (24%).
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About Canstar Blue
Canstar Blue was launched in July 2010 by CANSTAR - Australia and New Zealand’s premier researcher of retail finance
information for more than 350 institutions across the finance sector. Canstar Blue measures and tracks Australian and
New Zealand consumer satisfaction across over 100 different categories to help consumers make the best purchasing
decisions for their needs.
What are the Canstar Blue ratings?
Canstar Blue researches, compares and rates products and services according to customer satisfaction across categories
including banking, telecommunications, appliances, electronics, utilities and FMCG. Results are freely available to
consumers who are encouraged to use the ratings as a guide to product excellence. The full range of results can be seen
on the Canstar Blue website at www.canstarblue.co.nz