Aucklanders get first chance to recycle their soft plastic packaging
25th November 2015
The Packaging Forum today hosted the Hon Dr Nick Smith Minister for the Environment, politicians, businesses, officials
from local and central government and community groups at the launch of the Soft Plastics Recycling Programme at New
World, Mt Roskill in Auckland. The programme has brought together New World, PAK’nSAVE, Countdown and The Warehouse and
some of New Zealand’s leading food and grocery brands to introduce drop off recycling facilities at stores so that
consumers can recycle a whole range of soft plastic bags and packaging which until now have gone to landfill.
Over the past month the eye-catching new recycling bins designed and manufactured using recycled plastics by Pioneer
Group in Whangarei have been installed at 70 New World, PAK’nSAVE,The Warehouse and Countdown stores in Auckland.
The programme has received $700,000 from the Government’s Waste Minimisation Fund to match funding by industry. After an
initial trial in Auckland, it will expand over three years to Hamilton, Wellington, Canterbury, Otago, Bay of Plenty,
Manawatu and other regions.
Lyn Mayes, Project Manager said:
“4.3 million soft plastic bags are being thrown away every day in New Zealand and these can all be recycled through this
new programme. We take all soft plastic bags including bread bags, frozen food bags, toilet paper packaging,
confectionery and biscuit wrap, chip bags, pasta and rice bags, courier envelopes, shopping bags, and sanitary hygiene
wrap- basically anything made of plastic which can be scrunched into a ball.
“There’s a common perception that this is just about plastic shopping bags which is wrong. Plastic shopping bags are a
discretionary item which you can take or leave but soft plastic packaging is required to protect and preserve many
products. We are asking people to collect their packaging at home and drop it into the Love NZ Soft Plastics Recycling
bins at their local participating stores when they next go shopping so we can recycle it.”
The operational programme is being run by RED Group who developed a similar programme in Australia. The packaging will
be collected from store by Abilities Group and processed and baled and initially sent to Australian manufacturer Replas
where it is made into new products.
Andrew Hewett, Chair of The Packaging Forum said:-
“In less than six months the Packaging Forum and the teams at New World, PAK’nSAVE, The Warehouse and Countdown along
with RED Group, Abilities and leading brands have turned a concept to recycle soft plastic packaging into reality.
Competitors are collaborating to bring this new recycling initiative first to Aucklanders but with an anticipated roll
out to provide access to recycling for soft plastics for over 70% New Zealanders.
“There is a view that if it is voluntary it can’t work but over the past decade The Packaging Forum has shown what can
be achieved through industry led voluntary product stewardship programmes where those involved in the life- cycle of a
product choose to share responsibility for end of life outcome at best cost. In addition to funding from The Packaging
Forum and the participating retailers, this programme is supported by Cottonsoft, Goodman Fielder, Kimberly-Clark,
Nestle, NZ Post, Pams, Simplot, Sunrice, Amcor, Astron, Elldex and Replas and we hope more brands will get involved to
sustain momentum.”
The results from the first audit on the packaging collected from stores show that:-
• Around 1 tonne of plastic packaging equivalent to around 250,000 units has been collected in the first month and
diverted from landfill;
• 58% bags returned are single use plastic bags; and
• 34% are food/grocery packaging for example toilet roll wrap, rice and pasta bags, frozen food packaging and
bread bags.
Liz Kasell, Director RED Group said:
“The early results from Auckland are tracking very closely to the launch in Perth which has a similar number of stores
launching the programme at the same time. Like building any good habit, it takes a minimum of around 12 weeks for
consumers to adopt new behaviour which will see volumes of recovered packaging increase significantly. We can expect to
see an average of six to eight bin liners full of plastic bags and packaging per week per store once things get rolling
equivalent to around 10,000 units of packaging. Across all participating stores in Auckland this would divert around 3
million units of soft plastic packaging from landfill every month.”
To celebrate the initiative, Minister Smith presented a seat made by Replas from soft plastic bags to students from
nearby Blockhouse Bay Junior School for them to use in their playground.
RED Group is a Melbourne-based consulting and recycling organisation that's developed and implemented an innovative recycling
initiative, the REDcycle Program. The programme provides a recovery and recycling solution for postconsumer and retail
soft plastic packaging, diverting it from landfill and using it instead as a resource for Australian-made recycled
products for schools and communities. Since the launch of the REDcycle Program in 2011, RED Group has collected enough
pieces of soft post-consumer packaging to circle Australia two and a half times. RED Group is pleased to be a foundation
partner of New Zealand’s Soft Plastic Recycling Programme.
Abilities was established in 1959 to provide meaningful work and the opportunity for personal development for people with
disabilities and the Glenfield based organization now employs over 130 people who might struggle to find paid work
otherwise.
Replas is an Australian company that’s developed world leading technology to reprocess plastic waste into a range of
recycled-plastic products suitable for outdoor use, including fitness circuits, furniture, signage and bollards. All
Replas products are extremely robust, as well as water and termite resistant. They won’t crack, splinter or rot and will
never need painting.
ENDS