FONTERRA FARM SOURCE DELIVERS MILLIONS IN VALUE TO FARMERS IN FIRST YEAR
Fonterra Farm Source has delivered millions in value to more than 9,000 Fonterra farmers since it was launched in
Methven a year ago.
Director Farm Source Stores Jason Minkhorst said farmers have already earned 5.7 million in Reward Dollars through
Fonterra Farm Source, which is on track to deliver $14 million in discounts on key products by the end of this year.
“Fonterra Farm Source was created to make the most of the unity and strength of our Co-operative and provide a whole new
level of support for our farmers. We’ve combined services, expertise, rewards, digital technology and financial options
together with local Farm Source hubs to support the major dairying regions throughout the country,” Mr Minkhorst said.
Since its launch, Fonterra Farm Source has introduced:
• Seven new Heads of Co-operative Affairs leading regional teams, providing better on-the-ground support to farmers
• Farm Source Stores, or Hubs, within the regions with a new level of services, deals and facilities
• A rewards programme that offers exclusive deals for Fonterra farmers
• Discounts creating significant savings for farmers on fuel, phone, power, telecoms and more
• Tools and services to help farmers manage the financial side of their businesses
• A digital platform providing access to key farming information, advice, support, products, deals and rewards online,
on mobile, on demand.
Mr Minkhorst said the numbers show that Fonterra Farm Source is well placed to support farmers through unprecedented
market volatility.
“Our stores have maintained very good performance in a tough environment, increasing our market share significantly.
“While global volatility has affected both our Milk Price and earnings, we have been able to introduce initiatives to
support the Co-op’s farmers through this period.”
Mr Minkhorst said in addition to the value delivered through discounts and rewards, more than 6,000 farmers have
benefited from Farm Source Store interest-free deferred terms, and 75 per cent of shareholders applied for the 50 cent
Co-operative Support loan.
“These initiatives give us a real point of difference and show the strength of being part of the Co-operative.”
ENDS