Designer beds raise $25,000 for breast cancer research

Designer beds raise $25,000 for breast cancer research

Put top Kiwi creatives in to bed with Sealy Posturepedic and what do you get? A large sum of money for breast cancer research.

The New Zealand Breast Cancer Foundation (NZBCF) is now $25,000 better off thanks to bed manufacturer Sealy Posturepedic and designers Owen Dippie, Hayley King (Flox), Steve Dunstan and LeeAnn Yare.

Each creative produced a bespoke mattress design which was auctioned off on TradeMe during Breast Cancer Awareness Month to benefit NZBCF.

The luxurious Sealy Posturepedic Exquisite beds were transformed into works of art – with designs ranging from whimsical pastel chevrons and bold graphics to nature-inspired prints.

Magazine writer and stylist LeeAnn Yare claimed top prize at auction for the second year in a row, her colourful design called ‘Sketch’ peaking at $3,520.

Artist Hayley King’s design went for $3,200, Huffer co-founder and director of brand Steve Dunstan’s auction closed off at $3,090 and street artist Owen Dippie’s bed sold for $3,200.

Sealy Posturepedic also made a generous company donation of $11,990 to reach the target of $25,000.

It’s the third consecutive year that Sealy has raised money for NZBCF, a charity Sealy Marketing Manager Jenni Gaze says the company is delighted to be supporting.

“Watching the bids roll in at the last minute was very exciting – we were thrilled to see the public get behind the auctions.

“It has been great to work with such a diverse range of talented ambassadors, all of whom gave up their valuable time to help us raise money for NZBCF.”

Designer Flox says she felt honoured to be able to contribute in a creative way to such a worthy cause.

“If it’s something that can make even a small difference to the lives of Kiwi women fighting breast cancer, then it’s something I want to be a part of.”

New Zealand has one of the world’s highest breast cancer rates with the disease affecting one in nine women and claiming more than 600 lives every year.

Chief executive of NZBCF Van Henderson says the money raised by the Sealy bed auctions will “support research and valuable programmes to improve treatment and quality of life for Kiwi women with the disease”.

ENDS

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