8 October 2015
Auckland investment presentation receives international recognition
An immersive multimedia presentation promoting investment opportunities in Auckland has won a prestigious international
economic development award.
The presentation – created for Auckland Tourism, Events & Economic Development (ATEED) by renowned technology innovator Ian Taylor and his company Animation Research Ltd – was
recognised at a ceremony held this week as part of the 2015 International Economic Development Council (IEDC) Annual
Conference in Anchorage, Alaska.
Auckland’s investor presentation won a silver ‘IEDC Excellence in Economic Development’ award in the multimedia/video
promotion category for cities with a population greater than 500,000.
Patrick McVeigh, ATEED General Manager Business, Innovation & Skills, says: “The presentation uses innovative fly through technology and digital animation to tell Auckland’s story.
“It positions Auckland as a ‘city of convergence’ built on three majestic harbours, shares the region’s rich and
colourful past alongside a vision for its future, and profiles key investment opportunities in Auckland to generate
further economic growth.”
Ian Taylor, who unveiled the presentation at Auckland’s 175th anniversary celebrations at The Cloud in January, says:
“The video had to be produced in a very tight time frame, but fortunately we were able to use a lot of the 3D modelling
of Auckland that we had done with ATEED around events such as the Rugby World Cup 2011, the Volvo Ocean Race stopover,
and the America’s Cup showcase for San Francisco in 2013.
“We also couldn’t have done it without the tremendous support we had from architects and designers in Auckland who
provided us with work they had done for their individual projects. Seeing it all come together I would have to say, as
an outsider, the future of Auckland looked very cool.”
The presentation showcases opportunities in Auckland to international investors and businesses. Since its premiere, a
version with subtitles has been developed for use in meetings with Chinese business people – one of Auckland’s key trade
and investment markets. The presentation has been used by ATEED to help connect with influential business audiences.