Veggie lovers to get My Food Bag
Hefty demand from customers for a vegetarian option has led to My Food Bag adding the choice to its range of home
delivered recipes and ingredients – perfectly timed for October’s World Vegetarian Awareness Month.
My Veggie Bag, like My Food Bag’s other offerings, focuses on fresh, healthy and delicious meals and is designed to help
to instil variety and creativity in to the diets of vegetarian foodies says head chef and dietitian Nadia Lim.
“Many vegetarians crave inspiration in the kitchen and are on the lookout for dinner ideas that are packed with flavour
and simple to prepare. We hear feedback from our customers all the time that My Food Bag has helped them to be more
creative in the kitchen and with new recipes every week, My Veggie Bag customers too will have plenty of options.”
Examples of My Veggie Bag recipes include Grilled Spiced Haloumi with Kumara and Falafels Freekeh Tabouleh and Humus
Pita Bread.
Ms Lim also thinks My Veggie Bag will be popular with non-vegetarians.
“Meat free eating is becoming increasingly popular as people recognise the benefits of including some meat free meals in
their diet. It’s a common misconception that creating a meal without meat is more difficult.
“My Veggie Bag is packed full of seasonal, nutritious ingredients that can be made into delicious and easy dinner meals
in around 30 minutes.”
My Food Bag is a great service for vegetarians looking to source and instil variety in to their diets says group CEO
Cecilia Robinson.
“We’ve had thousands of Kiwis asking us whether or not we have a bag designed for a vegetarian diet. We are thrilled to
now provide a great service for busy people who enjoy vegetarian cooking and want variety from week to week.”
My Veggie Bag contains ingredients and recipes to feed two people four nights a week for $119. Deliveries begin on 4
October.
World Vegetarian Day and World Vegetarian Awareness Month in October are run in conjunction with Feed the World Week. World Vegetarian Day has been observed since 1977 simultaneously bringing awareness to the ethical, environmental,
financial, health, humanitarian and religious benefits of living a vegetarian life-style.
Kiwis who want to get involved can find out more at the NZ Vegetarian website http://www.vegetarian.org.nz/content/whats-on/world-vegetarian-month/.
About My Food Bag:
My Food Bag is a home delivery service where customers who order online receive food bags containing the ingredients and
recipes for a week’s main meals. All the ingredients are fresh, free range and sourced in New Zealand. The recipes are
exclusive to My Food Bag and have been developed by My Food Bag’s test kitchen team and celebrity cook and dietitian
Nadia Lim. The recipes also include nutritional analysis and cooking tips. The business is the brainchild of
entrepreneur and group CEO Cecilia Robinson. Leading New Zealand businesswoman Theresa Gattung is also involved in the
business as an active shareholder, co-founder and director. Business leader and executive chairman of Saatchi & Saatchi Worldwide Kevin Roberts has also recently joined My Food Bag as Chairman of the board. Visit www.myfoodbag.co.nz
ENDS