Auror secures round of funding
Plans expansion into global markets
Crime prevention software developer Auror (formerly Eyedentify) has completed a round of funding to support further
development and expansion of its class-leading software.
Auror, whose New Zealand customers already include supermarkets, petrol stations, sports and homeware stores, secured
the funding from a range of heavyweight tech investors including Sam Morgan, K1W1 (Sir Stephen Tindall’s investment
fund) and Australian investor Reinventure.
Auror CEO, Phil Thomson, says the investment will allow Auror to further refine its solution and set up its Australian
operations, taking its products to the global stage. Co-founder Tom Batterbury says the company, which was previously
called Eyedentify, has changed its name to Auror as it “better reflects our mission of connecting the dots to shed light
Investor Sam Morgan says Auror has huge potential to solve a big, global problem.
“The problem of high-volume crimes like shoplifting and petrol drive-offs is universal. It’s not a question of
opportunistic theft, it’s a coordinated effort by crime groups who regularly work together to target New Zealand
businesses. Business and Police have to adapt to better prevent this sort of crime. I believe Auror is a key enabler to
underpin a preventative approach to this kind of theft,” says Morgan.
Australian investor Reinventure has backed Auror for similar reasons. Danny Gilligan, managing director of Reinventure,
says Auror’s solution will have global appeal.
“The founders of Auror have a great team and product, and have brought together a great shareholder base who can add
value far beyond the dollar amount invested. We’re excited about what Auror will achieve in the next 12 to 18 months,”
“Auror gives businesses the tools they need to help them to proactively combat crime. With Auror, even a relatively
simple task such as reporting an incident to the police provides significant savings, reducing the average time taken
from 90 minutes to less than ten minutes,” says Thomson.
Auror also enables businesses to partner with the Police to prevent crime. In the past, high volume crime has often gone
unreported, so the information is never connected, providing anonymity to offenders and organised crime groups. Auror
digitises these previously manual processes, connecting information in a smarter way. As businesses report incidents
online, the software connects the dots on organised criminal activity in real-time and then provides this information to
the right people in a more actionable way, explains Thomson.
“Our vision is to empower everyone to play their part in reducing crime,” says Thomson.