Press Release for new Internet of Things Platform development
Locally owned Digital Marketing and Development Agency Zarex Limited announced today that it is investing in the
development of a local platform to power one of the worlds FASTEST GROWING TECHNOLOGY SEGMENTS - the INTERNET OF THINGS.
The Internet of Things (IoT) is widely expected to be one of the largest sectors of the global economy. In June 2015 McKinsey predicted the value
of the market could reach as much as *$11 Trillion per year in 2025*, a significant portion of the total global economy.
Zarex is developing a platform for use by small to medium sized New Zealand businesses to add value to their customers.
Zarex Director, Simon Fortescue commented that "IoT represents a fantastic opportunity for innovative small businesses
to remain engaged and upsell to their customers long after a sale."
"Further, and if you look at the myriad of intelligent devices already available to consumers which includes bikes,
smoke alarms, intelligent clothing and even lightbulbs most businesses that resell or manufacture products really cannot
afford to ignore it".
"Businesses using our platform will proactively alert their customers to issues with device performance and will even
inform them of actual breakdowns before the user realises there is a problem."
"End customers should expect a responsive website dashboard showing key metrics and data from their products which can
be accessed securely, from any device, at any time. We can also develop and integrate with mobile apps."
Businesses who fail to identify the opportunities presented to them by IoT may well be sidelined by the very
manufacturers who supply them as they will be able to form direct direct relationships with the end customers by
supplying such information directly from their own websites.
ENDS