Survey Results Show:
Wellingtonians More Adventurous with Food
Wellington is certainly the creative capital of New Zealand – but how adventurous are Wellingtonians when it comes to
trying new foods?
An independent survey commissioned by The Food Show, has revealed that Wellingtonians are more bold in their culinary
choices than the rest of the country.
More than half of the capital’s population believe they are adventurous when it comes to trying new foods (compared with
43% nationally), which is backed by a statistic showing that Wellingtonians are significantly more likely to try a range
of new and unusual foods than the national average, including 51% saying they’d eat offal, almost 20% saying they’d try
insects and only 2% admitting they wouldn’t try any new or unusual foods (such as offal, caviar, sashimi, spicy food or
insects).
Despite this affinity for adventurous eating, more than 84% tend to buy the same key items each time they do a grocery
shop, and 96% still use supermarkets as the primary place to do the shopping.
When it comes to cooking, eating at home still comes out tops with 88% of Wellington residents eating at home 4 – 7 days
per week, but the first choices have changed with a higher number eating Italian in the last month than a traditional
roast dinner. Almost 30% had eaten organic in the last month, and 7.8% had eaten a Paleo meal. Surprisingly, more than
10% of respondents eat at home less than three days of the week.
The fairer sex are leading the scores, with Wellington women slightly more open to trying new foods than Wellington men
(54.2% compared to 48.1%), and two thirds say buying locally produced foods is important to them.
Dona White, CEO of North Port Events, which runs The Wellington Food Show, is pleased to see Kiwis being open minded to
trying new things.
“There are always lots of new culinary discoveries when we do a Food Show, and it’s wonderful to see that Wellingtonians
are open to new food experiences.”
Those looking to test their taste buds can head to the show to try the likes of: L’Authentique Parfait, Terrine and
Rillet; Chantal Organics Raw Kale Powder or Kelp Pepper; Jenny’s Kitchen Tamarind Chutney; Pascals Original Porc Pâté;
Orcona Chillis ‘n Peppers Snake Venom Chilli Sauce; The NZ Manuka Egg Company Smoked Eggs or Liquid Smoke; or Urban
Hippie’s Fermented Misomite. Plus much more!
The Wellington Food Show is on from Friday 4th – Sunday 6th September. Early bird online tickets start at $23 for
adults, $15 for under 12s, while under 5s are free.
Book online at www.foodshow.co.nz
ENDS