Christchurch-based online marketplace for cottage industries, Felt.co.nz
is launching an equity crowdfunding campaign on PledgeMe
“Felt is super excited to be taking the site to the next level with the help of our crowd,” Felt founder Lucy Arnold
“Rather than follow a more traditional investment route, Felt wants to involve its strong community of makers, creators,
“We want our shareholders to be the people who use Felt and support what it stands for.”
Felt is seeking to raise between $250,000 and $350,000 which represents 17%–22% of the company. Shares are $1 each with
a minimum buy of 500 shares. The campaign will go live on PledgeMe at 5:30PM on Wednesday 12 August.
Ms Arnold said this funding would allow Felt to grow its services.
“Our first priority is mobile optimisation. We’ve seen a massive growth in people purchasing on their mobile devices.
“We want to make sure it is easy for buyers and sellers to navigate the site even if they’re knitting in front of the
“Felt’s team will also grow so we can offer more features and support. This means more opportunities for sellers and an
improved experience for buyers.
Ms Arnold said the investment will work toward increasing sales for those using our platform for their cottage
industries, nurture creative talent in New Zealand, and ensure people are in touch with where the things they’re buying
“It’s important that people think about where the things they buy come from for environmental, social, ethical, and
economic reasons,” Ms Arnold said.
“Felt helps people take responsibility for their decisions as consumers and ensures people keep money circulating around
their own communities.
“Felt provides a foundation for New Zealand makers, designers, artists and craftspeople to reach a wide audience. We
provide help and support to ensure they get to those audiences. Through felt’s collection of individual makers.
“Our sellers and makers, because it’s part of the ecosystem. If felt is successful then that success spreads out to our
crowd. Anybody who supports local makers and entrepreneurship and crafts.”
PledgeMe CEO Anna Guenther said it was awesome to see so many Christchurch-based entrepreneurs, especially female
founders, taking up crowdfunding.
“Crowdfunding, for project and equity campaigns, has been taken up by Cantabrians wanting to fund things a bit
differently, with their community,” Ms Guenther said.
“We’re so excited to have another fabulous female founder going to her crowd for support.
From Jenny (Christchurch Art Gallery) to Brianne (Sorbet) we’re amazed at what Christchurch-based campaigns can
Felt’s business plan and financials will be released on Monday 10 August to interested investors and journalists. To
receive a copy of the documents sign up here
Felt’s campaign will be live at 5:30PM on Wednesday 12 August on PledgeMe at http://pldg.me/felt