Red meat on the brink of greatness
New ANZ research has underlined the huge performance potential of the red meat industry, but also identified significant
barriers that need to be overcome if it is to once again be a driving force in the New Zealand economy.
The annual ANZ Privately Owned Business Barometer survey found the top performing farmers were achieving returns on
investment that outshone almost any other producers in New Zealand. However, a larger number of farms were achieving
more modest returns and comparatively flat growth.
“The red meat industry is at a tipping point. The world wants New Zealand red meat, and high-performing farmers are
taking full advantage of that with returns that are among the best of any agri sector in the country,” said Graham
Turley, Managing Director Commercial & Agri at ANZ.
“The challenge now is to narrow the range of performance across the industry. High performers have confidence in the
future of the industry and they back their ability to make a difference to the productivity of their business.”
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