Best Buy Award finds New Zealanders prefer Toyota, Countdown and Spark
The first Best Buy Award research conducted in New Zealand shows that when it comes to the price–quality ratio, New
Zealanders give the highest grades to companies and products such as Toyota, Countdown, Nestlé, Spark and Colgate
Auckland, New Zealand, 3 August, 2015 – For New Zealanders, products and companies such as Toyota, Countdown, Nestlé, Spark and Colgate offer the best
price–quality ratio (best value for money) on the New Zealand market.
These findings come from the first Best Buy Award research survey in New Zealand, which was conducted by the Swiss
organization ICERTIAS. The organization measures citizens' experiences and satisfaction with the price–quality ratio of
marketed products and services. The research was conducted in New Zealand in July 2015.
As part of the Best Buy Award research survey, respondents were asked what they felt represented the best price–quality
ratio, i.e., the best value for their money, according to their personal experiences with specific products or service
categories on the New Zealand market.
The research in New Zealand encompassed about 50 different non-economic and economic categories in sectors such as
retail, food, footwear, clothing, cosmetics, home appliances, telecommunications, finance etc.
The questions in the Best Buy Award research survey were open-ended, i.e. the examinees were not offered a choice of
responses. They could freely state the names of products and service providers that, based on their experiences, offered
the best price–quality ratio on the market.
For example, respondents for the ice cream category were asked the following question:"Which ice cream producer in your personal experience offers the best price quality ratio on the New Zealand market:" Most examinees answered this question with "Tip Top."
In the supermarket chain category, Countdown won first place. In the beer category, Tuitook the number one position.
First-place winners in the other researched categories included Colgate (toothpaste),Toyota (family cars), Spark (mobile network), Maggi (instant soup) and Charlie’s (fruit juice).
It is important to note that the Best Buy Award research does not measure brand equity or market share. The customers'
experiences, opinions, satisfaction, and perceptions are exclusively used to gauge the price–quality ratio of goods and
services on the market based on their personal experiences.
Methodology and Sampling
The 2015/2016 New Zealand Best Buy Award Research survey was conducted by ICERTIAS - International Certification
Association GmbH, which is a Swiss organization, using a sample of 1,200 New Zealand citizens who were Internet users
over the age of 15. The survey was conducted in July 2015 using a web questionnaire from that followed the Computer
Assisted Web Interviewing - Deep Mind Awareness (CAWI - DEEPMA) method.
About the Best Buy Award Project
Now more than ever, buyers are looking for better value for their money. When making final purchasing decisions,
customers compare the price and quality of each product they are considering. The ratio between a good price and the
best possible quality (Best Buy) is extremely important to customers.
The Best Buy Award is a project from ICERTIAS - International Certification Association GmbH, which is based in Zurich,
Switzerland.
The mission of the Best Buy Award research is to gain insight into user experiences with and perceptions of products and
services that customers consider to provide the best price and quality ratio (the so-called best buy).
The goal of the Best Buy Award project and certificate is to simplify the search for the best goods and services at the
most favorable price. It is intended to benefit buyers on the local and international markets.
The Best Buy Award research study is conducted according to the provisions of the International Codex for the
Implementation of Market and Social Research, which were adopted by the International Chamber of Commerce (ICC) and the
European Association of Research Experts (ESOMAR).
© 2015, ICERTIAS - International Certification Association GmbH