MEDIA RELEASE
27th July 2015
For immediate release
Healtheries voted most trusted vitamins and supplements brand for 2015
Healtheries has been voted one of New Zealand’s most trusted brands – making it a nine-times winner.
Healtheries won the title of most trusted brand in vitamins and supplements in the 2015 Reader’s Digest Trusted Brands
survey. Healtheries Supplement senior brand manager Rachel McKendry says winning the category is a huge endorsement for
the brand, which was founded in 1904.
“It is an honour to be recognised by New Zealanders and Reader’s Digest as one of the country’s most trusted brands,”
she says. “Healtheries has a long history of making healthy living easy for people, and New Zealanders have recognised
this and continue to put their trust in us. As a company, we take a lot of pride in our range of high-quality vitamins
and supplements designed specifically for Kiwi lifestyles. Thank you for voting for us and for your continued support. ”
Reader’s Digest used a scoping survey to build the brand lists for each category using an open-ended questionnaire.
After analysis of the scoping results, the main survey was sent to 1200 people who rated brands on a trust scale of
1-10. The results were then checked to ensure the data was representative of the New Zealand population.
The Healtheries range includes vitamins, minerals and herbal supplements. The most popular supplements include cold and
flu, multivitamins, magnesium, fish oil and the KidsCare range. Healtheries is the market leading brand and is available
in supermarkets nationwide.
ENDS