Nitro Circus Selects Velocity Brand Management as Licensing Agent for New Zealand
Nitro Circus (www.nitrocircus.com) the world’s leading action sports entertainment brand, has announced the appointment
of Velocity Brand Management (VBM) as its licensing agent for New Zealand and Australia. This exciting partnership is
indicative of the strong ties that Nitro Circus has with the southern hemisphere. The action sports powerhouse was based
out of Australia for five years prior to its 2014 move to the United States. Nitro Circus Live’s current marathon world
tour, featuring over 170 dates through to 2016, included sold out stops in Australia and New Zealand earlier this year.
Peter Maule, Global Head of Licensing for Nitro Circus said, “We are thrilled to announce our new partnership with VBM
and feel that this is a great opportunity to extend the Nitro Circus brand in a very important region for our company.
VBM has a tremendous track record developing exceptional licensing and retail programs with some of the biggest names in
sport like the NRL in Australia, English Premiere League clubs such as Arsenal, Chelsea and Liverpool, and the National
Basketball Association (NBA). We can’t wait to get started.”
James Ashworth, VBM’s CEO, added, “We are extremely excited to be appointed by Nitro Circus to work with them on the
rollout of their licensing program. We are already in discussions with a variety of potential partners in Australia and
New Zealand and are working closely with Nitro Circus around their global partnerships program”.
With live shows worldwide, television programming that has aired in more than 60 countries, nearly six million Facebook
Likes and 100 million people viewing digital content each month, Nitro Circus is definitely engaged with fans on a
global scale. Add in a just-announced multi-year broadcast deal with NBC and a new Sony sponsorship agreement, and it is
easy to see why Forbes magazine recently named Nitro Circus as one of America’s Most Promising Companies.
Nitro Circus is now entering the licensing arena and is taking a new and innovative approach with hard and soft goods
for action sports enthusiasts and casual fans alike. Key product categories include Home Entertainment, Video
Games/Apps/Mobile, Toys, Apparel and Publishing. VBM will seek out promising opportunities in these sectors across
Australasia.
VBM is renowned for building and managing the highest quality licensing and brand management programs not only in
Australia and New Zealand but across the globe. Having worked with some the world’s most prestigious organisations and
events, including the National Rugby League (NRL), English Premiere League clubs such as Arsenal, Chelsea and Liverpool,
the National Basketball Association (NBA) and more, Nitro Circus is a natural addition to the VBM portfolio.
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