Princess Cruises and NZ Natural Make a Sweet Deal

Princess Cruises and NZ Natural Make a Sweet Deal for Christchurch

A new partnership between Princess Cruises and New Zealand Natural will benefit quake-affected Christchurch, with the cruise line donating a portion of sales from its new onboard ice cream parlour to help the city rebuild.

The New Zealand Natural ice cream parlour – the cruise line’s first – was installed on Dawn Princess during its recent multi-million dollar refurbishment.

To mark the long-standing relationship between Princess Cruises and New Zealand, one of the cruise line’s major destinations Down Under, the cruise line will donate 25cents from each ice cream sold to Christchurch City Council’s earthquake fund. New Zealand Natural has agreed to match the cruise line’s donation over the next four months until the cruise ship returns to Sydney for her summer deployment on October 23.

Princess Cruises Vice President Australia & New Zealand Stuart Allison said the new partnership was a match made in heaven for Princess and its guests, with the cruise line crossing the Tasman more than any other line.

“Our passengers will be able to enjoy a scoop of New Zealand Natural ice cream while relaxing by the pool or taking in the sea views from Dawn Princess’ top deck, and all the while knowing that a little of their treat will go back to a worthy cause in one of the most popular regions that we visit,” Mr Allison said.

New Zealand Natural's Managing Director, Shane Lamont, reinforced Mr Allison’s comments. "The partnership with Princess Cruises brings together two internationally recognised brands with products that the public love and enjoy.

“New Zealand Natural is thrilled it can provide Princess passengers the opportunity to make an impact each time they indulge in their favourite scoop of ice cream,” Mr Lamont said.

In 2015-16, Princess Cruises will offer 27 roundtrip cruises from Australia to New Zealand on all five locally-based ships. Golden Princess will sail on her first season of New Zealand cruising from Melbourne, Diamond Princess and Dawn Princess will cruise from Sydney and Sea Princess and Sun Princess will sail from Brisbane.

The ice cream parlours will gradually be added to each of Princess’ locally-based ships over coming months.

ENDS

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