Annual Report Results Reflect Impressive Year for Vmob
Kiwi Saas Success Story Commanding Global Attention
• Triple digit percentage revenue growth, 1,700%+ ACMR growth
• Data processing scale surpasses largest local comparison by 4,200%
• New global clients: Anheuser-Busch, 7-Eleven, McDonald’s USA & Japan
New Zealand end-to-end mobile personalisation SaaS company VMob has rounded off a big year with annual report results
released today revealing impressive growth, striking scale metrics and the addition of some of the world’s biggest
brands to the client roster.
For the year ended 31 March 2015, total revenue grew 474% over the same period last year, with Annualised Committed
Monthly Revenue[1] (recurring revenue) growing even more strongly at an increase of 1,707% over 2014. ACMR is a key metric for Software as
a Service (SaaS) businesses such as VMob, providing a basis for measuring ongoing performance, growth and value of the
business.
The scale at which the VMob platform is processing data now surpasses many of the largest enterprise deployments in New
Zealand. As at the end of May 2015, at peak activity rate, the VMob platform was processing 6,800 transactions from
mobile devices every second. In comparison, Paymark New Zealand’s peak load was 155 transactions per second on Christmas
Eve of 2014.
Other VMob platform performance statistics include:
o 14.6 million mobile apps installed on the VMob platform
o VMob powered apps can be used in 7,000 stores globally
o 129 million new activities accumulated per day
o An additional 258Gb of device activity data stored per day
o Peak rate of activity storage is 43GB per hour
Global giants Anheuser-Busch, 7-Eleven, McDonald’s USA and Japan have all put their marketing budgets behind VMob’s
revolutionary mobile marketing platform in the last 12 months as the worldwide VMob footprint expands.
VMob CEO Scott Bradley said the results are testament to the insatiable appetite for personalising brand experiences.
“Brands like Anheuser Busch and McDonald’s put VMob in the big league globally. Anheuser Bush holds 25% of the brewed
beverage market globally and the McDonald’s deployments include 17,000 restaurants.
“The impact our platform can have on these brands is game-changing and in turn our business is growing and evolving at a
very exciting pace.”
ENDS