Heineken Celebrates 100 Days until Rugby World Cup 2015
In just 100 days all eyes will be on Twickenham Stadium as Rugby World Cup 2015 kicks off in England. Heineken, as a
proud Worldwide Partner of the year’s greatest sporting event, will be delivering unrivalled access for the men of the
world with a campaign running from July through to the end of the tournament.
As the Official Beer of the event, Heineken will unveil a limited edition bottle, which will incorporate a bespoke
design showcasing the iconic Webb Ellis Cup, and represents Heineken’s long-standing association with international
rugby and its commitment to this world-class event.
The limited edition bottle is more than just a new design. Every bottle, equipped with a unique code, is an entry to win
the Heineken experience of a lifetime, with eight trips for two people to be won, drawn weekly, to attend Rugby World
Cup 2015 Opening Ceremony in London. Heineken’s involvement with the Rugby World Cup 2015 will also be brought to life
through television, cinema and video-on-demand advertising to get New Zealanders fired up in the build-up to the
tournament.
Heineken Senior Marketing Manager, Julia Imlah, comments that she is excited to launch the brand’s Rugby World Cup
campaign in New Zealand: “We are thrilled to once again be an integral part of the world’s premier rugby tournament, and
the world’s largest sporting event of 2015. As a Worldwide Partner of The Rugby World Cup 2015, we will harness the hype
surrounding the tournament and give Kiwi rugby fans a truly memorable and unique experience”.
This opportunity to be a part of Rugby World Cup 2015 action does not stop there. In August, Heineken will be laying
down the gauntlet to die-hard fans to see if they have what it takes to deliver the official coin-toss coin for the
opening match. It will be the ultimate challenge to determine who has what it takes to make it onto the field at
Twickenham Park – keep an eye out for more details.
Heineken, proud to open Rugby World Cup 2015.
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