Showcase cements San Fran as second international office
Nearly four years in, Wellington based Showcase Workshop celebrates another milestone on their international expansion
plan with a new office in San Francisco and a newly appointed US based CEO in Jason Brooks.
Coming from an entrepreneurial background, Brooks is responsible for the growth of many, multi-million dollar companies
and believes Showcase is his best and brightest opportunity, yet.
Showcase’s enviable advisory board signed the new US expansion plan off after a rapid rise in success during 2014. Sam
Knowles, Mike Bennetts and Kim Wickstead approved the plan and not surprisingly, a seasoned group of investors has come
knocking to be a part of Showcase’s development.
An existing customer base boasts some big names in New Zealand business like Spark, The Warehouse, Mitsubishi, NZTE, Sky
City and Fisher & Paykel Healthcare; however the focus for the brand new San Francisco based sales team points to four main pillars of
business in the US market: Manufacturing, Automotive, Commercial Construction and Finance. Locally, Showcase is also
seeing a rapid rise in interest for the use of the platform to distribute health and safety information, measure safety
behaviours and provide new tools for incident reporting.
“New Zealand companies have the benefit of quickly adopting cutting edge tools like Showcase for say their sales team,
and then discovering it has brilliant application for managing and measuring internal comms or health and safety,” says
Millie Jocelyn. “In the US, we need to be much more focused, mainly because of the size of the market. It’s a huge
opportunity, so we need to section it off into manageable pieces.”
Former CEO, now Showcase Workshop President, Millie Jocelyn, first led the team to international success; a reseller
partnership and support office with Vodafone Global Enterprise, leading to a raft of exciting customers in the UK and
Showcase Workshop’s US based sales team have already cemented their first 90 days with a cheeky gamified plan. Each
person in the team has been given a pillar and an industry vertical to work towards, with the winner coming out on top
after 90 days, earning them a plane ticket to New Zealand.
Showcase Workshop will continue to call Wellington home for its expanding technical development team.