INDEPENDENT NEWS

Burgerfuel® Ignites USA Entry

Published: Thu 4 Jun 2015 10:56 AM
Burgerfuel® Ignites USA Entry
BurgerFuel® has today announced that it has partnered with OhCal Foods LLC (OhCal) to spearhead the company’s entry into America.
OhCal is owned by the Grewal family who are based in Los Angeles, California, and service more than 2,100 SUBWAY® restaurant outlets in California, Virginia, Washington DC and most of Maryland. OhCal is a Development Agent for Doctor’s Associates Inc (DAI). DAI is the franchisor of the Subway® restaurants, the largest single brand restaurant chain in the world with over 43,000 franchised stores in more than 100 countries.
Since confirming its agreement with DAI’s affiliate, Franchise Brands, LLC (FB), last year, BurgerFuel® has been preparing for its US entry. DAI has developed the SUBWAY® brand utilising a Development Agent structure, whereby selected SUBWAY® restaurant developers, like OhCal, have the rights to develop SUBWAY® restaurants in specific territories. BurgerFuel’s objective is to work with those key and proven developers to roll out its brand utilising a similar structure.
BurgerFuel® Chief Executive Officer, Josef Roberts, explains; “Following the deal last year, we set about studying what we recognised as the two key elements for our US expansion. The first was how best for us to maximise the Franchise Brands relationship, specifically the development machine behind SUBWAY®’s phenomenal growth. Secondly we wanted to understand the US landscape in as much detail as possible, before settling on a strategic entry plan, including selection of our first state and a refined BurgerFuel® model for this highly competitive, but potentially massive market”.
Roberts said that the Grewals were among the most highly regarded developers in the SUBWAY® restaurant world and that he was prepared to sacrifice some time in order to develop a relationship with them, with a view to forming a partnership. “I am delighted to say that has now occurred and that we are now working on site selection and all the other legal and administrative requirements for taking BurgerFuel® into the US”.
Hardy Grewal, the Founder of OhCal Foods LLC, comments; “BurgerFuel® is an exciting and unique concept and company. We think that with our local knowledge and development experience and BurgerFuel’s offer and brand, there is a lot of potential for us to make this another success story”.
Roberts said that he felt strongly aligned with the Grewals; “We are on the same page with our thinking and approach and that kind of bond is critical in any partnership”. He said that BurgerFuel® is now finalising their first US restaurant location.
BurgerFuel® Worldwide (BFW) is a New Zealand gourmet burger concept with a presence in the UAE, Saudi Arabia, Egypt, Kuwait, New Zealand and Australia. BFW is listed on the New Zealand Stock Exchange (NZAX). BFW shares are currently trading at $2.88.
ENDS

Next in Business, Science, and Tech

RBNZ To Implement $30bn Large Scale Asset Purchase Programme Of NZ Govt Bonds
By: The Reserve Bank of New Zealand
Monetary Policy With Very Low Interest Rates
By: The Reserve Bank of New Zealand
More Snow On Glaciers But No Good News, Say Scientists
By: NIWA
Elevate NZ Venture Fund To Lift Productivity
By: New Zealand Government
New Legislation To Boost Organics
By: New Zealand Government
Misinformation Circulating On Biodiversity Policy
By: Forest And Bird
Govt Backs RBNZ Move To Support Economy With Lower Interest Rates
By: New Zealand Government
Reserve Bank announces further measures to support economy
By: RNZ
Holding Off The COVID-19 Recession – Expert Reaction
By: Science Media Centre
Banking Sector Prepared For Responding To COVID-19
By: The Reserve Bank of New Zealand
Reserve Bank’s ‘unconventional Tools’ Are Conventional Elsewhere
By: Social Credit
RBNZ Survey: Experts Say An Out-of-cycle Rate Cut May Cause Panic
By: Finder
Next Steps Of Govt And Business COVID-19 Response
By: New Zealand Government
NZX falls following US interest rate cut
By: RNZ
Coronavirus and the economy: Responding to Covid-19 with precision
By: RNZ
View as: DESKTOP | MOBILEWe're in BETA! Send Feedback © Scoop Media