NZ Online Retail Sales: Monthly update for April 2015

NZ Online Retail Sales: Monthly update for April 2015

Please find attached BNZ and Marketview’s latest monthly report on New Zealand’s Online Retail Sales.

This is our quarterly report, which has more charts and analysis than the monthly reports. The accompanying infographic is also attached.

HIGHLIGHTS
• New Zealand’s online retail spending now exceeds $3 billion per year.

• Total online retail spending in April was up 7% compared to April 2014 levels.

• Online purchases at domestic merchants in April were up 3% on the spending levels a year earlier.

• Online purchases from international merchants continue to show double-digit growth, with spending up 14% on April last year.

• The online sales split between domestic and international merchants was approximately 58% vs 42% for the month of April; and 59% vs 41% for the 12 months ended April. Over the past year international merchants have gained 2½% market share

• For the 12 months to 31 March 2015, online retail sales across the categories we monitor represented 6.4% of retail spending reported by Statistics New Zealand, for equivalent categories. If we exclude the grocery and liquor sectors from both the official retail figures and our Index, online spending is equivalent to around 9.7% of traditional retail sales.

http://img.scoop.co.nz/media/pdfs/1506/Online_Report_20150603_Apr_2015_data_FINAL.pdf

ENDS

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