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We miss out on knowing about our hot and cool companies

Wider New Zealand missing out on knowing about our hot and cool Hi-Tech companies

href="#a"> By Peter Kerr for sticK

(sticK - 28 May 2015 ) One of the downsides of the implosion in traditional news media is that celebratory stories get little or no coverage.

The general public, who in general love to hear of clever and innovative New Zealand companies therefore have only a minor awareness of both the scale and importance of the Hi-Tech Awards, whose winners were announced a couple of weeks ago in Wellington.

Now, given the IT savvyness of the audience, there was probably quite a bit of social media chat to do with the awards. How much this disseminates into the wider public, who knows.
Click to read the rest of this story
http://sticknz.net/2015/05/28/wider-new-zealand-missing-out-on-knowing-about-our-hot-and-cool-hi-tech-companies/

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For sticK – science, technology, innovation & commercialisation KNOWLEDGE - is a new Wellington based news service concentrating on following the money from ideas to income. Contact editor Peter Kerr at peter.kerr055 @ gmail.com

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