Emirates Skywards and Heathrow Announce New Partnership
Emirates and Heathrow have announced the launch of a new strategic partnership that will bring increased earning and
redemption options for members of their customer loyalty programmes, Emirates Skywards and Heathrow Rewards.
This new partnership between the airline and London airport brings together two ambitious brands, creating great value
and benefits for more than 14 million combined members.
All of Emirates’ four daily New Zealand services provide direct connections at Dubai to Emirates’ flights to Heathrow
and the airline offers A380 service all the way from Auckland to London.
Emirates Skywards members can now convert their Skywards Miles to Heathrow Rewards points which can be spent on Instant
Rewards at hundreds of stores throughout Heathrow including World Duty Free and Dixons Travel. Heathrow Rewards points
can also be redeemed for airport shopping vouchers or used for exclusive discounts on pre-booked Official Heathrow
Parking and Heathrow Express train tickets.
Similarly Heathrow Rewards members can also convert their points into Skywards Miles and put them towards flights,
upgrades and other rewards with Emirates’ lifestyle partners. Both conversions are done in real-time so members of the
respective programmes are rewarded instantly.
“This new and exciting partnership further enhances our already broad suite of redemption options for the benefit of our
Emirates Skywards members,” said Thierry Antinori, Executive Vice President and Chief Commercial Officer of Emirates
Airline. “New partnerships like Heathrow Rewards complement our already extensive product offering.
“As the UK’s hub airport, where we operate five daily A380 flights, this partnership makes perfect sense for us and for
our loyal Emirates Skywards members.”
Chris Annetts, Director of Commercial Passenger Services at Heathrow, says: “We are very proud of the Heathrow Rewards
programme. It is incredibly important to reward our loyal customers and encourage new passengers to make the most of
everything on offer at Heathrow and we’re delighted to be able to announce this new and unique partnership with
Emirates.”
To kick start this exciting new partnership Emirates Skywards members who join Heathrow viawww.emirates.com will benefit from 1000 bonus Heathrow Rewards points.
ENDS