PAMS named world’s best confectionery packaging design
Foodstuffs Own Brand, Pams and Brother Design, has won first place in the Confectionery, Sweets and Desserts category at
the prestigious international Dieline Awards 2015.
The Dieline Awards recognise the world’s best consumer product and packaging design, where entries are judged by an
international panel of structural packaging, design, branding, and consumer product experts.
Jocelyn McCallum, National Private Label Manager of Foodstuffs Own Brands says that winning first place in these awards
is a huge accomplishment.
“The Dieline are the most respected authority and premier source for packaging design worldwide, and we have beaten more
than 1,100 other entries. Competition is very tough and it is testament to the work we do with Brother Design.”
Brother Design’s Business Development Director, Jenny McMillan, says the award is an immense source of pride for the
agency.
“I think it shows we really are achieving something special especially with our work for Pams”, she says. “Winning at
the Dieline Awards for a private label, which has beaten some of the world’s best brand by some of most recognisable
labels in the world, is testament to Foodstuffs forward thinking around design and the increasing commercial success of
Pams is testimony to the power of this kind of distinctive design.”
The win has consolidated Pams and Foodstuffs Own Brand’s position with world leading packaging design, where a number of
designs have recently won gold, silver and bronze at the International Vertex Awards.
ENDS