Energizer Introduces World’s First High-Performance Battery Made with Recycled Batteries
Energizer® EcoAdvanced™ AA Battery, made with 4 percent recycled content by total weight, up to 10% of a key active
ingredient, delivers long-lasting power while creating less impact on the planet
MAY 4 2015, NEW ZEALAND – Energizer Household Products, a division of Energizer Holdings, Inc. [NYSE: ENR] is once again leading the battery industry with
its latest innovation, Energizer® EcoAdvanced™, the world’s first AA battery made with four percent recycled content by
total weight, up to 10% of a key active ingredient. Energizer EcoAdvanced is Energizer’s highest performing alkaline
battery and powers consumers’ most critical devices while creating less impact on the planet.
“Industry experts long believed it was impossible to create a battery made with recycled batteries while maintaining
performance,” said Michelle Atkinson, Global Chief Marketing Officer. “Our scientists welcome a challenge and have spent
the past seven years creating just that –Energizer EcoAdvanced– our highest performing alkaline battery and the world’s
first AA battery made with four percent recycled battery material.”
Energizer scientists created proprietary partnerships and an innovative approach that refines and transforms recycled
battery material into a high-performance active ingredient. This ingredient, used in conjunction with energy rings,
results in a long-lasting battery that has less impact on the planet – both by requiring less mining of virgin material
in the manufacturing process and by reducing the amount of batteries consumers need to power their devices resulting in
less waste.
“Today we are introducing a high-performance AA battery made with four percent recycled batteries,” said Atkinson. “Our
future innovations will continue to reduce the impact Energizer batteries have on the planet. By 2025, our vision for
Energizer EcoAdvanced is to increase the amount of recycled battery material ten-fold to 40 percent.”
Energizer® EcoAdvanced will be available at retailers nationwide in New Zealand in AAA and AA batteries from May 2015.
Energizer is committed to bringing positive energy to the world by creating less waste and working toward a future where
recycling is more broadly available. Energizer EcoAdvanced is the first step in creating value for recycled battery
material, which until today has had little or no economic value.
Energizer EcoAdvanced is another in a long line of innovative “firsts” from Energizer in the battery category. Energizer
introduced EnergizerUltimate Lithium, the world’s longest lasting AA and AAA batteries in high-tech devices, the world’s
first dry cell battery, and the world’s first watch battery. Energizer was also the first to remove mercury from
alkaline and hearing aid batteries, and the first to create child resistant packaging to mitigate coin cell ingestion by
children, along with an awareness campaign.
About Energizer
Energizer Holdings, Inc. [NYSE: ENR], headquartered in St. Louis, MO, is one of the world’s largest manufacturers of
primary batteries, portable flashlights and lanterns. Energizer is a global leader in the dynamic business of providing
power solutions with a full portfolio of products including Energizer® brand battery products, Energizer® MAX® premium
alkaline; Energizer® Ultimate Lithium; Energizer® Advanced Lithium; Rechargeable batteries and charging systems; and
portable flashlights and lanterns. Visit www.energizer.com.
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