Giesen Wines to distribute Peter Lehmann Wines in New Zealand
30 April 2015 - Giesen Wines has been appointed as the exclusive distributor for Peter Lehmann Wines (PLW) in New
Zealand. This new partnership will be the first time an external brand is introduced into the Giesen Wines distribution
business.
Peter Lehmann Wines is owned by Casella Family Brands, which like Giesen Wines, is a 100% family owned company.
Theo Giesen said his team is delighted to be working with another family business that shares similar values.
“We always look to create long term partnerships in our major export markets and we are extremely excited about
representing the prestigious Peter Lehmann portfolio. We share many similarities as a business, and our wine portfolios
complement each other in a market dominated by New Zealand and Australian wines. Peter Lehmann is an iconic Australian
brand, bringing a rich heritage and range of quality Barossa wines.”
“The decision to partner with Giesen Wines was based on the teams’ expertise and over 30 years of experience in both
sales and distribution within the New Zealand market,” said John Casella, Managing Director, Casella Family Brands.
“This is clearly demonstrated by the continued success of its own brand. The team will leverage the relationships they
have established within the on and off premise channels to build the distribution footprint of the PLW portfolio.”
Giesen will begin distributing a selection of the Peter Lehmann wines to the market including: Art n Soul; Portrait;
Clancy’s; Futures and the much awarded Peter Lehmann Masters series (8 songs, Mentor and Stonewell).
The partnership is effective from 1 May 2015.
ENDS