Spidertracks unveils new website for changing audience
New Zealand-based real-time aircraft tracking company spidertracks has launched a new marketing website geared toward a
changing online audience. The website boasts a simpler interface complete with easy-to-find information and a sleek
layout.
Spidertracks’ marketing manager Todd O’Hara says the new site will allow people to spend less time searching for
information and instead will simply deliver the important features relevant to the user’s needs.
“The new spidertracks website allows customers to easily see who we are as a company and why we’re different. Our old
site was a great start-up platform, but with 4,000 Spiders in operation and a rapidly maturing business, our website
brand and information needed to reflect that growth.”
The new site also features multilingual hosting, meaning customers from different parts of the world can access the site
in their native language rather than the typical, ineffective online translation. The site will launch in English, but
there are already plans to expand this to Spanish, Portuguese and other key languages in the near future.
Another feature of the new site is the interactive pricing calculator, which allows customers to get an estimation based
on their specific monthly usage.
Mr O’Hara adds that the site has been designed around the changing behavior of Internet users.
“The way people are using the Internet is constantly evolving. We now know that no one wants to spend large chunks of
time poring over each page of a website to find the information they’re looking for. People want to find information
directly relevant to them and then move on in a timely manner.
“Our new site has been designed to reflect spidertracks’s philosophy of simplicity. It has all the important information
right on the home page, with plenty of concise supplementary pages to support it,” says Mr O’Hara.
The new site can be found at www.spidertracks.com.
ENDS