MEDIA RELEASE
20 April 2015
Kellogg’s announces commitment to Health Star Ratings
Ratings to appear on packs from early June – full cereal range by end of 2015
Kellogg’s has announced its commitment today to implement the voluntary Health Star Ratings on all of its cereals across
Australia and New Zealand from the beginning of June 2015.
More than two thirds of Kellogg’s cereals, or 25 products in the range, have a rating of between 4 and 5 health stars,
with the total range spanning 1.5 to 5 stars.
From today, consumers can easily check Kellogg New Zealand’s website for the ratings of their favourite cereals, as products roll out on shelves over the coming months with the new
packaging in a phased approach.
Kellogg’s senior nutrition & regulatory affairs manager Dr Michelle Celander said the company has been working on the implementation of Health Star
Ratings since late last year.
“We are pleased to be adding Health Stars as another way to help shoppers make informed choices for themselves and their
families, alongside other important nutritional information on our packs such as serve size and nutrients per serve.
With products carrying health stars beginning to reach shelves in the next six weeks, we feel that now is the right time
to let New Zealanders know about the packaging updates and Health Star Ratings of their favourite cereals,” Dr Celander
said.
Kellogg’s All Bran, Sultana Bran, Guardian, Coco Pops and Special K Nourish variants will be the first to carry health
stars.
Health Star Ratings will be rolled out across all Kellogg cereals; the largest portfolio of cereal products of any
manufacturer in Australia and New Zealand. Kellogg is committed to putting Health Star Ratings onto its full range by
the end of the year.
“We are proud to offer a wide variety of breakfast cereals. We really have something for everyone and if someone is
looking for a four or five star cereal, we have 25 to choose from. As part of our positive nutrition journey, we are
continuously seeking ways to bring consumers more of what they want, with several exciting new offerings to be released
in 2015 and beyond,” Dr Celander said.
Kellogg’s has long supported front-of-pack labelling, including being the first manufacturer in Australia and New
Zealand to put daily intake information on the front of its packs. The daily intake information and nutrition
information panels will remain on pack.
The Health Star Rating system is a government led initiative that provides an easy way to compare the nutritional
profile of packaged foods, so shoppers can make informed choices.
Consumers can visit www.kelloggs.co.nz/healthstarrating for more information about Kellogg’s cereals and Health Star Ratings.
-ENDS-
Kellogg cereal range and their Health Star Ratings:
All-Bran® OriginalAll-Bran® Wheat FlakesGuardian®All-Bran® Apple flavoured CrunchAll-Bran® High Fibre Muesli Almond & Apricot with Sultanas and Pepita SeedsAll-Bran® High Fibre Muesli Cranberry & Pink Lady Apple with Pepita SeedsAll-Bran® Wheat Flakes Honey AlmondKelloggs Five Whole Grain Muesli® Roasted Almonds, Coconut & Flame RaisinsKelloggs Five Whole Grain Muesli ® Sun-dried Apricot, Cranberries & PepitasMini-Wheats® Little Bites ChocolateMini-Wheats® Little Bites OriginalSpecial K Advantage®Special K Nourish® with Apricot, Cranberry & AlmondSpecial K Nourish® with Blackcurrant, Apple & PepitasSpecial K Nourish® with Wildberry, Raisin & PepitaSpecial K® Oats & HoneySultana Bran Buds®Sultana Bran®Just Right® OriginalSpecial K® Forest BerriesSpecial K® Fruit & NutSpecial K® Honey AlmondSpecial K® OriginalJust Right Fruit & Nut FusionJust Right® Goji Berries, Cranberries & SultanasCoco Pops O's (NZ only)Corn FlakesRice Bubbles®Sultana Bran with Oat ClustersCoco Pops®Coco Pops® Chex®Crunchy Nut® ClustersCrunchy Nut Corn Flakes®Froot Loops®Frosties®Nutri Grain Honey Flavoured CrunchNutri-Grain®Crispix®
About Kellogg ANZ:
Since 1924, Kellogg ANZ has been driven to enrich and delight consumers through foods and brands that matter. Kellogg is
the world’s leading cereal company and our brands – Kellogg’s®, Be Natural®, Kellogg’s Corn Flakes®, Rice Bubbles®,
Nutri-Grain®, Special K®, All-Bran®, Sultana Bran®, Coco Pops®, Pringles® and more – are welcomed into homes, nourishing
families so they can flourish and thrive. Through our Breakfasts for Better Days® initiative, we’re providing 12 million
servings of cereal and snacks in Australia and one billion servings of cereal and snacks globally – more than half of
which are breakfasts – to children and families in need around the world by the end of 2016. To learn more about our
corporate responsibility initiatives and our work to support local communities across Australia and New Zealand, visitwww.kelloggs.com.au or www.kellogg.co.nz and follow us on Twitter @Kelloggs_AU.