Key strategy to generating more home loan online sales today
Banks or independent mortgage brokers? Where do Kiwis go for their home loans?
FIRST, the leading digital marketing agency in New Zealand with over 15 years of experience in digital strategy, analytics, conversion and search marketing, has just released a
new industry report showing how visible home loans providers are within Google’s search engine. Additionally, a consumer survey was carried out that revealed banks and finance
providers were recognized by Kiwis as giving the best advice on home loan options, leaving independent mortgage brokers
far behind.
By utilising their bespoke metric called RBR (Rankings Based Reach) FIRST revealed that Westpac currently takes the lead in natural search rankings and is the most visible site in the home loans market in Google’s
search engine results compared to its major competitors. Within the first 6 positions, only banks are present, which
means that smaller finance providers have to optimise home loan related search terms if they want to remain competitive
online. However, there is still a lot of room for growth for both bank and non-bank lenders as all of them have RBR
scores of less than 50%.
To remain competitive in the home loan market, banks and non-banks must focus on providing quality and positive online
customer experience. Given relatively low RBR scores, search results are broadly dispersed among a wide range of
competitors. In this competitive industry, retailers are missing out optimising on the most cost effective marketing
channel - Search.
You might be asking, what can these providers do to increase online home loan sales?
A well-executed digital strategy that integrates both organic and paid search should be a key customer acquisition and
revenue driver for home loan providers.
Learn more about this by downloading for FREE the full Home Loans Online Industry Report.
How to get your consumer electronics stores right where your customers are
FIRST, the leading digital marketing agency in New Zealand that offers a full range of services, which includes digital
strategy, website design and build, search marketing, email, performance media, conversion optimisation and advanced
analytics, has just released a new industry report. It shows how visible consumer electronic stores are within Google’s
search engine. Additionally, a consumer survey was carried out that revealed that 40% of Kiwi customers entering a
physical store don’t have the intention of buying a product in the store, but online. It also showed that best prices,
easy navigation and search and detailed descriptions are the most important factors for Kiwis when they purchase
electronics online.
By utilising their bespoke metric called RBR (Rankings Based Reach) FIRST revealed that Dick Smith currently takes the lead in natural search rankings and is the most visible site in the consumer electronics market in Google’s search engine results compared to its major
competitors. However, it has a low RBR score of 15%. Most retailers don’t rank in many of the search terms used by most
New Zealand consumers.
Majority of the analysed consumer electronics retailers have low RBR scores. There is significant opportunity for these
retailers to improve their RBR or search engine reach – for important and popular keywords in organic search. In this
competitive industry, retailers are missing out optimising on the most cost effective marketing channel - search.
What can consumer electronics stores do to reach its target customers online?
With a well-executed digital strategy that integrates both organic and paid search, consumer electronics stores can be
right where their target customers are and can grow their stores share of digital spend.
Learn more about this by downloading for FREE the full Consumer Electronics Online Industry Report.
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