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Coca-Cola Gives New Zealand a New Twist on Life

Published: Fri 10 Apr 2015 09:13 AM
Coca-Cola Gives New Zealand a New Twist on Life
The natural sweetness of Stevia joins the Coca-Cola TM portfolio
Auckland: (10 April 2015): Today Coca-Cola South Pacific announced that COCA-COLA LIFE will be available nationally across New Zealand from early April 2015. The latest addition to the Coca-Cola family, COCA-COLA LIFE delivers the great taste you would expect from Coca-Colawith 35% less sugar and kilojoules, compared to Coca-Cola, achieved by combining sugar and the natural sweetness of stevia.
As only the fourth drink to be launched in the Trademark’s 128 year history, COCA-COLA LIFE has been developed in response to consumer demand. COCA-COLA LIFE is the first major brand from Coca-Cola in New Zealand to be sweetened with stevia, demonstrating the company’s innovation and drive to remain New Zealand’s favourite soft drink brand (Source: Aztec Database 2014 12mmt ) .
COCA-COLA LIFE has been crafted for New Zealanders who desire all the refreshment of Coca-Cola but with the choice of a 35% less sugar and kilojoule formulation, compared to Coca-Cola, achieved by using a blend of sugar and the natural sweetness of stevia.
Stevia is a relatively unknown plant in New Zealand but it contains incredible qualities that have helped to make COCA-COLA LIFE a successful launch around the world including in Argentina, Chile, Mexico, Sweden, France, the US and Great Britain.
The new product arrives with a bold and larger-than-life green packaging that proudly differentiates it from the other members of the Coca-Cola portfolio in New Zealand.
COCA-COLA LIFE extends the Trademark portfolio of Coca-Cola, Diet Coke, and Coca-Cola Zero, ensuring there is a Coca-Cola option available for everyone.
Lisa Winn, Coca-Cola South Pacific Marketing Director, said, “COCA-COLA LIFE truly is another example of us keeping in step with consumer demands.
“We’re extremely excited to be offering COCA-COLA LIFE in New Zealand, a great addition to the Coca-Cola family. We’re confident that the new product is what consumers have been looking for. We’ve achieved the taste you’d expect from Coca-Cola with 35% reduced sugar and kilojoules, compared to Coca-Cola. COKE LIFE isn’t simply a new product from Coca-Cola – it’s another great choice for people who want a delicious Coca-Cola to fit their lifestyle. There is a Coca-Cola option for everyone.”
In 2013, Coca-Cola made a commitment to offer more lower kilojoule options including making stevia sweetened beverages more available to consumers, and the launch of COCA-COLA LIFE this is another step in fulfilling this commitment.
COCA-COLA LIFE will be available in 300ml PET bottle, 330ml glass bottle, 420ml PET bottle, 600ml PET bottle, 1.5Ltr PET bottle, 6x250ml cans and 8x355ml cans.
The recommended retail price of COCA-COLA LIFE will be in line with the recommended retail prices of our other Coca-Cola trademark drinks. Our prices are recommendations only and the retailer is always free to set their own price.
ENDS

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