Samsung New Zealand launches music streaming service Milk MusicTM
With a focus on expert curation and local NZ music
Auckland, April 7, 2015 – Samsung Electronics New Zealand today launched Milk MusicTM a new, free digital music
streaming service designed to bring Kiwis closer to the music they love.
Available for download to compatible Samsung mobile and tablet devices, Milk MusicTM offers Samsung device holders a new
way to discover music. Milk MusicTM features a tactile and intuitive dial which allows customers to select a streaming
experience based on genre, artists and music they love. And, with more than 150 genre-based curated stations to choose
from, Kiwis will be spoiled for choice.
Samsung New Zealand has developed relationships with talented New Zealand artists such as Broods, Shapeshifter, I am
Giant and Ladi6 to create exclusive playlists for the service.
“Music curation and personalisation is a key feature of this service and we really believe in the power of using artists
and music experts to help guide our customers to great music,” says Mike Cornwell, Head of Marketing at Samsung New
Zealand.
“We are thrilled to also support local Kiwi artists in getting more of their music heard with the launch of Milk MusicTM
in New Zealand,” says Mike.
Adam Holt, Chairman of Universal Music Group New Zealand says he’s also excited about the launch of Milk Music TM and
recognises Samsung is making a significant investment in the New Zealand music industry. “It’s a great way for Kiwis to
discover new artists and new music,” says Adam.
Peter Baker, General Manager of local record label DRMNZ says it’s fantastic that Samsung is launching Milk MusicTM
here. “Samsung is passionate about music and will offer truly New Zealand specific content to the end user, including
thousands of great NZ tracks, bands and artists available from DRMNZ,” says Peter.
Milk MusicTM is available now for free download from Google Play.
Milk Brings You Closer to the Music You Love
Instant and Effortless Listening
Milk’s distinctive dial design provides a more intuitive and natural way to listen to music. With no need to think of a
specific artist, song name or browsing through a list of choices, you can just starting listening to music instantly.
From Pop to Jazz and everything in between, the dial displays up to nine genres featuring a wide variety of music
listening choices, with a simple and quick turn of the dial.
More of the Music You Love
With a growing music catalogue of over 150 genre-based and curated stations, Milk connects people with the best music,
whether it’s a standby song or a new discovery, with significantly fewer repeats. In addition, the “Spotlight” feature
offers a continuously curated selection of songs and albums handpicked by music tastemakers and influencers. “My
Stations” collects all the stations you love and the personal stations you create based on your favourite artists.
What’s more it is easily accessible on the dial, providing limitless listening options.
Your Music Your Way
Samsung is delivering an incredibly personalised experience by offering users many ways to finetune Milk to suit their
individual listening preferences. The dial is customisable to showcase only the genres that are most relevant to your
personal tastes and preferences. Offering more personalisation options, the “FineTune Station” feature allows you to
adjust genre-based stations based on popularity, novelty and song favorites to further optimise recommendations for the
best personalised listening experience.
Availability and pricing
Milk MusicTM is available for use with the following devices:
• Samsung Galaxy S® III
• Samsung Galaxy S®III mini
• Samsung Galaxy S® 4
• Samsung Galaxy S® 4 mini
• Samsung Galaxy S® 5
• Samsung Galaxy S® 5 mini
• Samsung Galaxy Note® II
• Samsung Galaxy Note® 3
• Samsung Galaxy Note® 4
• Samsung Galaxy Note® Edge
• Samsung Galaxy Alpha
• Samsung Galaxy A3
• Samsung Galaxy A5
• Samsung Galaxy Ace 3
• Samsung Galaxy Core Prime
• Samsung Galaxy Tab 4
• Samsung Galaxy Tab S
• Samsung Galaxy Note Pro
• Samsung Galaxy Note 10.1
• Samsung Galaxy Gear S
ends