The art of good coffee and a great brand story
Visual content company BrandWorld partners with artist and actor Dwayne Cameron to tell Orb Coffee’s story from the
world to the supermarket shelf Kiwi artist and actor Dwayne Cameron is the latest talent to partner with BrandWorld to
bring a cool brand story to life.
Orb Coffee has won over 18 awards at the hotly contested NZ Coffee Roaster Awards including being one of only two brands
to win the Supreme Award twice as well as an impressive 5 gold medals.
Sourced from some of the best coffee-growing regions in the world Orb Coffee is now in supermarkets and who better to
tell the story of the art of good coffee than an artist, says BrandWorld senior producer Rachael Weaver. “Dwayne is a
real talent. His art is amazing. He quickly understood how to help us capture Orb Coffee’s amazing story and tell it in
an incredibly powerful way in a very short time.”
Sean Wiggans, Group Brand Manager, Coffee for Cerebos Gregg’s, says partnering with Dwayne was an inspired way of
underlining the craft that goes into making Orb Coffee. “The presenter was always going to be key to telling the story
we needed to tell. The ad absolutely delivers this and furthers our quest to be the best damn coffee in the civilised
world”
BrandWorld’s Orb Coffee story, showcasing the combined talents of Orb and Dwayne, went to air through BrandWorld’s
powerful Discover platform last week. It will run for a number of weeks.
-Ends-