Writing the next chapter across Fairfax Media newsrooms
Fairfax Media New Zealand is introducing a world-class approach to digital storytelling with a renewed focus on local
journalism.
Over the coming months, a series of changes and proposed changes aimed at enhancing local and national journalism across
digital and print will be rolled out across Fairfax’s newsrooms nationally.
Newsrooms will work with new digital-centric editorial and production practices to deliver quality content to audiences,
when and how they want it.
Sinead Boucher, Fairfax Media’s Executive Editor, says the changes represent a new way forward for the company’s trusted
journalism and titles, and centre on introducing and developing modern newsroom practices, editorial product innovation
and audience needs - from local communities to the national stage.
The changes being proposed would result in several new senior editorial roles, focussed on audiences across local
regions or in specialist content areas. Under a proposal announced to staff today, seven jobs would be disestablished -
and 12 new senior opportunities created.
The digital-centric newsroom approach is being driven by the growing audience demands for Fairfax’s local and national
content on digital platforms. Stuff.co.nz, for example, recorded its highest audience ever last month, with a monthly
unique audience of 1.71 million* (up 16.5% from February 2014).
As part of the drive towards a digital-centric newsroom approach, Fairfax is also investing in building larger teams
around video, social media, Stuff Nation and newsroom developers.
“We’re investing in our people and systems to reinvigorate our newsrooms, strengthening our ability to deliver news and
information to our audiences well into the future.
“These new practices are at the forefront of contemporary journalism.”
Fairfax’s Southland newsroom has been piloting the new newsroom model since last year with enthusiastic feedback from
journalists and readers.
“We’re giving our journalists the right modern tools to tell stories, and get those stories to our audiences faster,”
continues Sinead.
“They have greater control over their content and package their stories with video, images and links to encourage
interaction with readers.
“It’s about putting our audiences at the centre of everything we do.
“The new technology and ways of working in our newsrooms means we’ll be able to draw more readily on the great content
we produce from across New Zealand, and develop some really world-class innovative storytelling. Our array of quality
local and national news is unmatched - and we’re going to take greater advantage of it.”
Ongoing training and support will equip Fairfax journalists with the skills to deliver in the digital environment.
ENDS