HeartRadio NZ launches In-Store Radio to Optimise Retailer’s Businesses
12 March 2015 – NZME is expanding its premium offering with the launch of In-Store Radio powered by iHeartRadio NZ, to
provide a key service for retailer businesses across New Zealand.
In-Store Radio powered by iHeartRadio NZ is a cost effective way for retailers to create a customised station that plays
in-store to create ‘the right’ environment and communicate key messages to customers. Globally, In-Store Radio services
have become a must-have for top retailers that wish to showcase their brand and influence customers’ shopping
experience.
“The atmosphere of the in-store environment is vital to a consumers overall shopping experience but often overlooked,
what actually gets played is left to chance. Perhaps a staff member plays their favourite CD or tunes into a radio
station that plays their competitors advertisements,” says Carolyn Luey, Group Director Strategy and Operations.
“Our business is radio it’s what we do every day and we know the influence it has on people, both positively and
negatively. In-Store Radio is programmed to match music and content to the target audience that will appeal to listeners
in and out of store, in turn amplifying sales and marketing objectives.”
In-Store Radio powered by iHeartRadio NZ uses a new technical solution to deliver customised streams over the internet,
so fresh messaging and content can be updated immediately. It also has a back-up programme built into the hardware
should for technical reasons the main stream fails.
Businesses already using In-Store Radio powered by iHeartRadio NZ are delighted with the system and results.
Paper Plus Marketing Manager Lyle Hastings says, “Paper Plus Radio represents massive opportunities with both in-store
ambience and outside the stores environment. It gives us a unique platform to deliver online growth and interact more
effectively with our customers. It opens a new 24/7 media environment for our national and internal suppliers, who are
rich with content, but unable to cost effectively use it in main stream media. Paper Plus Radio gives us the ability to
create our own Paper Plus station environment and then feed this across our complete digital and social platforms,
completing our Omni media strategy implementation.”
Health 2000 Marketing Manager Stu Cook says, “Health 2000 was able to create a very unique content driven station that
met the needs of our stores and customers. With interviews, promotions, top tips and health hours the station has been
building a strong following both in-store and online.”
iHeartRadio NZ has over 290,000 registered users and offers over 25 locally programmed stations that have built a strong
audience. iHeartRadio features 20 million songs, 800,000 artists, and 1900 radio stations all in one free app. The new
In-Store Radio service strengthens the breadth of iHeartRadio’s NZ commercial proposition.
ENDS