INDEPENDENT NEWS

Banana Thunderpants Fight Food Poverty

Published: Fri 6 Mar 2015 09:40 AM
Banana Thunderpants Fight Food Poverty
All Good Bananas and Thunderpants have teamed up to create New Zealand’s first underpants to fight food poverty.
For every pair of adult banana ‘philanthropants’ sold, $5 and a bunch of All Good Bananas will be donated to Kaibosh Food Rescue in Wellington, a fantastic not-for-profit committed to zero food waste and zero food poverty.
The face (and bum) behind this limited-edition banana philanthropants print is comedian Guy Williams.
“Bendon have Heidi Klum, Jockey have the All Blacks, we wanted someone to connect with the people and fortunately Guy was willing to model for us in his undies,” says All Good Founder Simon Coley. “We believe having his booty behind the campaign will help us raise a whole bunch of money and bananas to help people in need.”
The banana Thunderpants will have their world preview at the Newtown Festival in Wellington on Sunday (8 March) as well as being available online at www.thunderpants.co.nz.
The dashing men’s fitted boxer and women’s pants in classic Thunderpants style sport a specially designed All Good Banana print. Begging the question, ‘is that a banana on your pants or are you just happy to see me.’ They are locally made with 100% organic cotton.
Thunderpants and All Good have been wanting to collaborate for a while as two local companies doing good with shared sustainable, ethical and Kiwi values says Josie Bidwill co-founder of Thunderpants.
“After knocking our heads together for a little while we came up with the perfect mash-up, bananas and undies that fight food poverty - philanthropants.”
What better charity to support than and ethical one that supports zero food poverty, Kaibosh New Zealand’s first food rescue organisation.
“Kaibosh do fantastic work in the community and we wholeheartedly support their values and mission for zero food waste and zero food poverty. We’re keen to give back to those who need it most,” says Josie.
Kaibosh works with local Wellington food retailers and producers to rescue quality surplus food and provide it to community groups who support individuals and families in need.
“All Good bananas help to lift small farmers out of poverty on the other side of the world. We’ve always been frustrated by the amount of fresh produce that goes to waste at this end of the supply chain when people in need really struggle to get access to enough food to feed their families. We wanted to help do our bit to support for the great work that Kaibosh do.”
For those who live outside of Wellington and want a pair of limited edition banana undies, they can be found online (www.thunderpants.co.nz) or in the Thunderpants flagship store located in Martinborough. Direct link http://www.thunderpants.co.nz/womens/original-thunderpants/WO46/Womens-Original-All-Good-Bananas-Hand-Print.html
The All Good banana philanthropants are priced between $23-$38 a pair and are available in a wide range of sizes. For more information about Kaibosh and the work they are doing in Wellington, go to www.kaibosh.org.nz, or to find out more about the All Good story, visit www.allgoodbananas.co.nz.
ends

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