ANZ Bulletin: News & Insights
February 2015
Welcome to our latest e-bulletin, our combined Australia and New Zealand edition.
We aim to share regional news which will provide you with a broader insight into the book trade and include hints and
tips for our products and services.
MARKET TRENDS
The year that was 2014
In Australia Nielsen Book recorded single-digit growth in sales across both volume (+2.3%) and value (+2.0%) compared to
2013. The Children's category is the source of the growth, up +8.1% in volume and +11.7% in value. Non Fiction stayed
relatively flat, and Fiction recorded a decline on last year.
Top 5 Australian Titles in 2014:
Title Volume
The 52-Storey Treehouse 232,900
The Long Haul 221,800
The Fault in our Stars 193,680
Gone Girl 156,930
Minecraft: Official Construction Handbook 135,630
In New Zealand volume sales were down only 0.6% and value sales were up 0.1%. Christmas sales (occurring in weeks 37 to
52, or the last four periods of the year) accounted for 43% of the year’s total value sales, with consumers spending
$49.6 million on just over two million books. Christmas period sales were up 8.5% in volume and 10.5% in value on those
of 2013.
Top 5 New Zealand Titles in 2014:
Title Volume
Annabel Langbein: Through the Seasons 49,874
The Great New Zealand Cookbook 27,658
Personal 26,111
The Long Haul 19,426
Minecraft: The Official Construction Handbook 13,849
For more information contact your Account Manager:Carol.Nassif@nielsen.com / Nevena.Nikolic@nielsen.com
NIELSEN TITLE EDITOR
Nielsen Title Editor - our NEW FREE online editing service for publishers
Nielsen Title Editor is an exciting new service from Nielsen Book which allows you to add, check and edit the data we
hold for your titles. Publishers and data suppliers can now ensure that Nielsen Book is holding the most up-to-date and
accurate information for your books which we in turn then provide to your customers.
Some of the benefits Nielsen Title Editor has to offer:
• One service to add and edit your metadata
•
• Ensure you capture important pre-publication sales
•
• Add jacket/cover images to enhance your data for free
•
• Gain international coverage for your title data.
•
By providing your title records to Nielsen Book you ensure that timely, accurate and comprehensive data is available to
leading internet retailers, chains, specialist and independent retailers, libraries and other book buyers worldwide in a
timely manner, aiding the discovery of your titles.
To get started simply register at: Nielsen Title Editor
For more information email: pubanz@nielsen.com
LONDON BOOK FAIR 2015
This year's London Book Fair returns to Olympia from 14-16 April 2015.
Nevena Nikolic from our New Zealand office will be attending this year's London Book Fair and would love to see you if
you're also making the journey to London. Visit our stand - 6D101 - to find out more about how our services can help you
improve your business. To make an appointment in advance or for more information email: Nevena.Nikolic@nielsen.com
THEMA CLASSIFICATIONS SCHEMES
Thema Classification, the new international classification scheme, is now included in our bibliographic
records.
The introduction of new international standards to all our book records ensures that you receive the most up-to-date
records with the most comprehensive and appropriate classification in the services you receive from Nielsen Book. The
Thema Classification is now included in our bibliographic records and is being output in our Nielsen BookData Online and
Nielsen BookData Record Supply MARC services.
We have emailed customers with further information but if you would like to discuss our services or upgrading your
existing service email your Account Manager: Carol.Nassif@nielsen.com / Nevena.Nikolic@nielsen.com
USEFUL LINKS
And finally here are some useful links:
Don't forget to download the 2015 Nielsen BookScan Calendars:
Upcoming events Nielsen will be attending
NIELSEN BOOKINSIGHTS CONFERENCE 2015 - Wednesday 25 March at One Birdcage Walk, London, SW1
Do you need to understand your book consumers and their purchasing behaviour? Nielsen BookInsights Conference will help
identify your best customers, provide an insight into the kinds of books they want, and a clear understanding of how
best to engage them through effective and efficient marketing.
Who Should Attend?
Publishers, retailers, agents and other industry executives.
Why attend?
We have a fantastic line up of speakers who will deliver insights into consumer behaviour and future trends. You will
gain a deep understanding of the UK consumer book market: how people choose and buy books, which channels they use and
why, and how to optimize your marketing spend.
Book your place today: Nielsen BookInsights Conference
ends