MANUKA HEALTH TO LAUNCH GROUNDBREAKING BIOACTIVE SUPPLEMENT AT WORLD’S LARGEST NATURAL HEALTH PRODUCTS SHOW
Manuka Health, one of New Zealand’s most succesful and fastest growing honey brands, is preparing to unveil MGO™ Manuka
Honey with CycloPower™, an advanced natural bioactive supplement, at Expo West in California, the world’s largest
tradeshow for the natural, organic and health products industry.
In what is a pioneering move for the Manuka Honey industry, Manuka Health is the first to have combined all natural
CycloPower technology with the proven health benefits of genuine New Zealand Manuka Honey. When combined with active
ingredients (such as the methylglyoxal molecules found in Manuka Honey), the naturally fibrous cyclodextrin molecules in
CycloPower substantially elevate the beneficial activity of Manuka Honey, making it tens of times more potent against
certain bacteria then the Manuka Honey of the same strength. MGO Manuka Honey with CycloPower is more stable, soluble
and bioavailable for more efficient delivery over a longer period of time.
“CycloPower is a breakthrough natural bioactive booster for more highly effective supplementation,” explains Dr Mike
Durbin, Manuka Health’s General Manager of Wellness. “It is to natural healthcare what turbo is to cars – a way to get
more performance without increasing the dose.”
“By combining MGO Manuka Honey sourced from some of the greenest, most remote areas of New Zealand with CycloPower,
Manuka Health has created a significantly more potent bioactive supplement than MGO Manuka Honey of the same strength,”
says Mike. “CycloPower also lowers the Glycemic Index of Manuka Honey by 3-4 times. This helps the body manage blood
sugars better, making it suitable for pre-diabetics and people with reduced insulin sensitivity. **”
So far, Manuka Health has created two dietary supplements using CycloPower. MGO 400+ Manuka Honey with CycloPower
Tablets support overall dental health by supporting the balance of good bacteria in the mouth and throat and maintaining
a neutral pH balance in the mouth, which helps prevent tooth decay. The prebiotic effect of MGO 400+ Manuka Honey with
CycloPower Capsules supports digestive health by aiding the balance of good and bad bacteria in the lower gut helping to
relieve bloating, irregularity, stomach upsets and acidity.
According to Mike, the launch of Manuka Health’s MGO 400+ Manuka Honey with CycloPower products into the USA is timely,
given the ever-increasing demand for natural healthcare products.
“Sales of natural products are growing fast in the USA, with natural personal care products leading the way. In fact, in
2009, natural products sales topped a massive $56.7 billion,” he explains. “There is definitely a growing segment, both
in the USA and internationally, which recognises the benefit of using natural products that provide tangible health
benefits, but don’t contain artificial ingredients, preservatives and other chemicals.”
Along with MGO 400+ Manuka Honey with CycloPower, Manuka Health will also be displaying their award-winning ManukaClear
skincare line and a range of other health and beauty products at Expo West. Visitors will be able to find Manuka Health
at stand 763.
For further details, visit www.manukahealth.co.nz
. For more information on Expo West and to view a site map, visit www.expowest.com.
New Zealand consumers can purchase the full range of Manuka Health products, including ManukaClear and MGO 400+ Manuka
Honey with CycloPower from www.themanukashop.com.
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**Dr T. Perry, Ms S. Richardson & Ms M. Peddie (2011). Report on the Glycaemic Index of Two Honey Products, Glycemic Index Otago, Department of Human
Nutrition, University of Otago. (Data on file)