This report was commissioned by Pushpay, however we have worked to make this report an independent representation of the
company. All of the company specific information is based solely on publicly availa-ble information.
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Pushpay Holdings Limited (NZX:PAY) – A SaaS play which makes donating and paying easy
Pushpay Holdings Limited (PAY) provides mobile commerce tools facilitating easy payments between con-sumers and
merchants. PAY services three target markets: The Faith Sector; Non-Profit Organisations and Enterprises. Currently,
there is considerable focus on the US Faith Sector, with plans to further expand into other jurisdictions.
PAY operates under a Software as a Service (SaaS) business model where the customers/merchants pay a monthly recurring
revenue for access and use of the centrally hosted software. This SaaS business model is beneficial to both: The
Company; and the customers/merchants. The Company benefits from strong month-ly recurring revenue streams and the
relative ease of scalability, the customer/merchant benefits from lower up-front costs and by subscribing to a product
whose up-keep remains the responsibility of those who de-veloped it.
PAY is a growth story
Currently PAY is forgoing near term profitability to add long-term value via acquiring “long-lived” customers which
provide a strong recurring revenue now and into the future. PAY has significant potential, however continued strong
execution is required.
PAY will appeal to those that understand the risks and rewards of a growth story.
Strong performance for FY2015
FY2015 was (is) a big year for PAY.
PAY raised NZ$11.7 million in capital. Successfully acquired and integrated the Run The Red business. Listed on the NZAX
and experienced a >200% increase in the listing price in six months. For the 12 months ending December 2014 PAY
increased customer/merchant numbers by almost 500%, while at the same time increasing the average monthly recurring
revenue received from each customer/merchant.
Key numbers:
IPO share price NZ$1.00, current share price $3.10, >200% increase in 6 months.
Annualised Committed Monthly Revenue (ACMR) for PAY as at 31 December 2014 reached NZ$1.9 million; an over 6-fold
increase in 12 months.
Average Revenue Per Merchant (ARPM); $258 per month – high compared to peer SaaS com-panies.
Very low churn, or alternatively retention rate continued to exceed 95% on an annual basis – very good.
Customer Acquisition Costs (CAC), in terms of CAC months of ARPM remained less than 12 months – again very good.
Company Guidance – track record of achieving targets
Although for a short period, PAY has a track record of achieving the targets it announces to the market. The most recent
guidance given by PAY is for a further 50% increase in customer/merchant numbers for the 3 months to 31 March 2015,
continued high retention rates and monthly ARPM trending towards $300 in the medium term.
Given recent track record, it is expected that these targets will be achieved.
Significant Growth Potential
A current key focus for PAY is its mobile commerce products for the US Faith Sector, providing a niche product offering
to a large market opportunity.
PAY has a current share price of NZ$3.10, our Core Scenario places a current valuation PAY at NZ$3.64 per share. If
there is continued successful execution the share price could break NZ$4.00 in the next 12 months.
Importantly, PAY’s product offering is not restricted to the US Faith Sector and the company has plans to expand into
other countries, this has the potential to increase The Company’s valuation as and when this occurs.
We expect PAY to raise more capital in the next 12 months
Continued strong growth in customer/merchant acquisition is key for PAY. We expect The Company will raise additional
capital in the next 12 months to fund this growth strategy. Our valuations assume that The Company accesses this
required additional capital – an assumption which seems fair given the track record of PAY’s capital raises to-date.
We believe The Company would benefit from a significant proportion of this additional capital coming from outside of the
core existing shareholders to help reduce the tightly held nature of the shares.
We expect PAY to make a move to the NZX Main Board in the next 12 months
A move to the main board will provide PAY with more exposure to the capital markets and ultimately in-crease the
liquidity in the stock.