Every Day a Different Journey Campaign Promotes South Island

Every Day a Different Journey” Campaign Promotes New Zealand’s South Island

SYDNEY, 16 February 2015: Tourism New Zealand and Christchurch Airport have launched the latest campaign promoting the South Island of New Zealand as the ultimate destination for Australians.

The “Every day a different journey” campaign targets the eastern seaboard of Australia and highlights the diversity of naturally hidden gems and experiences.

General Manager of Tourism New Zealand, Australia Tony Saunders is excited to see a renewed focused on promoting holidays in the South Island.

“This key initiative includes working directly with Christchurch International Airport to drive flights into Christchurch and promote travel throughout the South Island.

“We know that when Australians fly into Christchurch they visit more regions and stay longer, so we’ve created five ‘Great Journeys’ of the South Island, which start from the top of the South Island to the bottom, and everything in between.

“The campaign strongly encourages Australians to “Discover the South Island” whether it is through shorter trips or tailored longer journeys - it’s as easy as selecting your trip.

The campaign will be rolled out across all key media channels with significant digital presence as well as social media and print.

As part of the broader campaign, a 12-page News Corp travel lift out on the South Island will be distributed across Australia on 22 February with News Ltd publications.

Christchurch Airport Chief Executive Malcolm Johns is enthusiastic about the strategic campaign in market through February and March.

“Christchurch Airport is the natural gateway to the South Island, which has long been New Zealand’s brand engine room. Visitors come here to travel around and between the many regions and sample the wide variety of experiences on offer here. We anticipate significant opportunities for growth from this campaign, through luring lots more visitors across the Tasman.”

The joint marketing venture between Tourism New Zealand and Christchurch International Airport also includes all the regional tourism organisations of the South Island, with Air New Zealand on board to promote direct services between Sydney, Brisbane and Melbourne and Christchurch over the summer period.

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