4 February 2015
All Blacks and All Blacks Sevens go All Colour for Jockey
The boys are back in their Jockeys for new colour campaign
Jockey has All Blacks and All Blacks Sevens players set to once again turn heads around New Zealand with the launch of
the new winter All Colour campaign.
For the second year in a row, the boys will take pride of place in a nationwide campaign in only their Jockeys to
showcase the new season range.
“It’s great to have the boys back again this year. They bring so much energy and enthusiasm on shoot day and are always
up for a bit of a laugh. This time round we asked them to get a lot more adventurous on set, so the boys spent part of
the day jumping in front of the camera which allowed us to get some really great action shots,” says NZ Marketing
Manager Will Radford.
The campaign supports the launch of the new Microfibre range of brightly coloured briefs. With a bold new design and
fresh approach to colour, the latest range takes a more fashion-forward approach to men’s underwear.
“We really wanted to highlight the vibrancy of our latest collection, so we had fun with around 20 kilograms of coloured
dust that we threw all around the players. The effect was outstanding, the guys looked as though they were exploding
from coloured clouds of smoke.” Radford said.
Designed with the everyday man in mind, the Microfibre range is comfortable and easy to wear, and is made from stretch
fabrics that move with the body.
The new range is now available from February at Farmers Rebel Sports and other Independent Retailers nationwide.
Jockey is the official off-field sponsor of the All Blacks and All Blacks Sevens.
ENDS