INDEPENDENT NEWS

Integral Ad Science Expands Global Presence

Published: Tue 3 Feb 2015 02:10 PM
Integral Ad Science Expands Global Presence with Sydney Office
Appoints James Diamond as ANZ Managing Director
SYDNEY – 3 February 2015 – Integral Ad Science, the leading global provider of actionable advertising intelligence for buyers and sellers of digital media, has opened an office in Sydney and announced the appointment of James Diamond as Managing Director for Australia and New Zealand.
Ranked by Forbes last month as number 15 on the publication’s list of America’s Most Promising Companies, Integral Ad Science is a global technology company focused on ensuring safe, quality media environments for online advertisers.
Based in Sydney, Diamond will be responsible for managing the company’s market presence in Australia and New Zealand, building the team, developing strategic partnerships, overseeing new revenue opportunities and delivering customer satisfaction among trading desks, media agencies, advertisers, demand side technology vendors (DSP’s, DMP’s), and supply side with exchanges, publishers, and advertising networks.
Diamond has 14 years’ experience in the advertising, marketing and IT industries during which time he has managed sales teams and clients across a portfolio of international brands and delivered organisation-wide transformational projects. He has also managed teams to deliver customer insights and marketing intelligence that have driven commercial decision making and marketing strategy for blue chip global brands.
Diamond joins Integral Ad Science from Acxiom where he held a range of senior management roles over four years both in Australia and across UK. In his latest role as Commercial Director, he was responsible for delivering against company revenue. Prior, he was Client Services Director and Head of Digital Agency during which time he managed the relationship with one of the world’s largest global financial organisations to deliver effective marketing strategies to its customers.
Prior, Diamond worked for Salmat for almost 10 years in several management roles. As Technical Sales Manager, he was responsible for designing integrated multi-channel marketing campaigns for many of Australia’s blue chip retailers and finance organisations. In his role as Business Support Manager, he provided technical sales support to key clients. He also project managed the largest technology project ever undertaken by MediaForce with the design of a new business intelligence system.
Stephen Dolan, MD APAC, Integral Ad Science, said, “We are delighted that James has joined the company at this time in our growth in the Asia Pacific region. His talent for building productive relationships has made him an outstanding business leader and we look forward to the insight he can bring to our organisation at a time when technological innovation, key partnerships, and strong client relationships are critical to long-term success in supporting quality media results."
Integral Ad Science is headquartered in New York and in addition to the Sydney office has operations in San Francisco, Chicago, London, Berlin, and Singapore.
About Integral Ad Science
Integral Ad Science is a technology company focused on ensuring safe, quality media environments for online advertisers. Employing the industry’s only media valuation platform, Integral Ad Science evaluates the media environment and establishes a TRAQ Score (TRue Advertising Quality), a first-of-its-kind, quantifiable measure of media quality that ultimately benefits every media buyer, seller, publisher and trading platform. TRAQ Score supports an advertiser’s ability to plan, execute and target their audience in an environment that reflects their brand image and drives ROI, while simultaneously setting benchmarks for publishers who wish to improve the quality of their content and design to attract premium advertisers. Integral is headquartered in New York with operations in San Francisco, Chicago, London, Berlin, Sydney, Melbourne and Singapore. Learn more at www.integralads.com
ENDS

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