For Immediate Release
OOB Report Reveals What Kiwis’ Favourite Ice Cream Flavours Say About Their Personalities
MATAKANA, NZ – A recent report from OOB, the Matakana-based organic ice cream makers, has revealed:
• Aucklanders are flirtatious, ambitious risk-takers
• People living in Wellington and Christchurch are kindred spirits
• Alexandrians are just a little bit wild
OOB analysed 12 months worth of its national sales data, then referred to the scientific findings of neurologist Dr Alan
Hirsch. His book, What Flavour Is Your Personality?, explains that a person’s favourite ice cream is an uncannily accurate reflection of who they are.
“New Zealanders eat more ice cream than any other country in the world, downing 23 litres per person every year1,” says
Robert Auton, OOB founder.
“There’s the old saying, you are what you eat, so does that mean Kiwis must be made partly of ice cream?! Well, we took
it one step further to look at our most popular ice creams by region and find out what that reveals about us.”
In Auckland, OOB’s number one selling ice cream flavour is Vanilla with Flakes of Chocolate. This confirms that
Aucklanders are idealistic, impulsive risk-takers (traits of a vanilla-lover), as well as ambitious, flirtatious and
competitive (chocolate aficionados).
Moving down the country, people who live in Wellington and Christchurch have almost identical tastes. They are both
adoring Peppermint fans, which shows that they’re intellectual, creative and big sports fans. However they’re equally
fond of Vanilla with Chocolate Flakes – giving them more in common with those JAFAs than they’d probably care to admit.
In New Zealand’s café capitals – Auckland, Wellington and Christchurch – Mocha features consistently in the top four
flavours. Mocha is also the best-selling OOB ice cream on the West Coast of the South Island meaning they’re dramatic,
adventurous, and give their best in everything they do.
In Alexandra and Blenheim, Licorice is the preferred ice cream flavor putting locals as spontaneous, outspoken and just
a little bit wild.2
OOB founders Robert and Shannon Auton are originally from Auckland, which is obvious in their devotion to Vanilla with
Flakes of Chocolate. However their other favourite is one that does not appear in any international scientific studies
about flavour and personality: Orange Chocolate Chip.
“It’s a nostalgic reminder of our childhoods,” says Shannon. Which reveals that the Autons, like the millions of other
ice cream-lovers up and down New Zealand, are true Kiwis at heart.
Top three OOB ice cream flavours by region
April 2014 – August 2014 sales
Auckland
1. Vanilla with Flakes of Chocolate
2. Licorice
3. Peppermint Chip
Wellington
1. Peppermint Chip / Vanilla with Flakes of Chocolate (1st equal)
2. Mocha
3. Licorice
Christchurch
1. Peppermint Chip / Vanilla with Flakes of Chocolate (1st equal)
2. Mocha
3. Licorice
Nelson
1. Vanilla with Flakes of Chocolate
2. Mango / Peppermint Chip (2nd equal)
3. Blueberry Ice Cream / Blueberry Sorbet / Mocha / Vanilla (3rd equal)
Dunedin
1. Peppermint Chip
2. Vanilla with Flakes of Chocolate
3. Licorice
ENDS
References
1. New Zealand Ice Cream Manufacturers Association
2. American Licorice Company survey