MEDIA RELEASE
From the New Zealand Film Commission Thursday, 22 January 2015
The New Zealand Film Commission appoints Catherine Bates as International Relations Manager (Incentives)
The New Zealand Film Commission (NZFC) today announced the appointment of Catherine Bates as International Relations
Manager (Incentives).
“We are delighted to have attracted someone with Catherine’s international marketing and brand development skills and
networks. She has an extensive career in marketing New Zealand and wide experience in managing the creative and
commercial interface on projects” said NZFC CEO Dave Gibson.
Currently contracted at Sport New Zealand as the Director of Leverage and Legacy for the Cricket World Cup and FIFA
Under 20s, Catherine began her career at Tourism New Zealand. Whilst there Catherine was involved with the development
of the New Zealand destination brand and global 100% Pure New Zealand campaign. Highlights of her career include
development of the New Zealand Story and leadership of the NZ Inc Hobbit leverage programme, in particular the NZ Inc
relationship with Wingnut Films and Warner Bros Los Angeles.
At the NZFC, Catherine will work alongside Incentives Manager, Naomi Wallwork assisting international productions
applying for the New Zealand Screen Production Grant’s additional 5% uplift. Reporting to Dave Gibson, Catherine will
also be responsible for implementing and developing new and innovative ways for accessing the uplift which will bring
significant economic benefits for New Zealand and the New Zealand screen industry.
Catherine will commence the role part-time on 7 April while completing her contract with Sport New Zealand. She will
primarily be based in Auckland.