Holiday parks making most of sunshine
Holiday parks are reaping the benefits of the great holiday weather, starting the new year with record-equalling
confidence levels.
According to the Holiday Parks Business Confidence Monitor for December 2014/January 2015, confidence is back to its
highest point at +83, up 11 points on this time last year and equal to that recorded going into the Christmas holiday
period during October/November 2014.
This confidence level indicates that 83% of respondents are currently more optimistic than pessimistic.
The Holiday Parks Business Confidence Monitor, developed and managed by Angus & Associates*, surveys the Holiday Accommodation Parks Association of New Zealand’s (HAPNZ) 300 members.
Demand for December 2014/January 2015 compared to the same month last year increased 9 points from November/December
2014. 63% of members surveyed thought demand had increased, 19% believed it had decreased and 15% saw no change.
Demand for the coming month compared to the same time last year is also relatively high at +49. 57% of holiday park owners are expecting demand in December/January to exceed last year’s levels, 30% expect no change,
while only 8% are predicting a decrease in demand.
“With confidence for the next 12 months also at +83 and demand for the coming month strong, we expect results to be up
again in January/February 2015,” HAPNZ Chief Executive Fergus Brown says.
Members attribute the relatively strong demand for the coming month to the country’s weather conditions, the appeal of
holiday parks in general and the appeal of their region.
However, the strength of the New Zealand dollar is having an impact, with holiday park owners highlighting exchange
rates as a factor negatively affecting demand, along with freedom camping.
“The continuing fall in the price of petrol is making a break away that much more affordable for Kiwi holiday makers and
offsetting some of the exchange rate impacts for international guests. Both Auckland anniversary weekend and Waitangi
Day are popular times for families to get away and have a break before the school year commences,” Mr Brown says.
Angus & Associates is a premier supplier of marketing, research and strategic planning services. They are focused on delivering
informed insights for a range of private and public sector clients, particularly within the tourism and leisure sectors.