Spark Digital announces new Head of Marketing

Thursday, 22 January 2015, 12:23 pm
Press Release: Spark Digital

Spark Digital announces new Head of Marketing

Spark Digital announced today that Mark Redgrave has joined the company as its new Head of Marketing.

Mark joins Spark Digital having spent the past four years in San Francisco where he was Co-Founder & Chief Revenue Officer for OpenAmplify - a leader in social data analysis. Mark led business development, sales and marketing in the rapidly growing SaaS, analytics and social customer service markets, forging strategic partnerships with leading companies like Salesforce, Radian6 and Zendesk.

Prior to moving to the US, Mark was CEO of OpenAmplify Ltd in London where he managed teams in the United Kingdom, Sweden and the US. He assembled an extensive technology and patent portfolio, launching the world’s first listening platform to extensively use Natural Language Processing for social analytics.

Mark started his career in advertising as part of the award winning HHCL Group in London where he managed campaigns for international clients including Disney, Mercedes, Pepsi and iconic drinks brand Tango.

Head of Solutions and Services, Jo Allison said Mark’s international experience and understanding of digital platforms is a huge coup for Spark Digital.

“We’re very excited to have someone of Mark’s calibre joining the team at what is such an important time for us. Mark is an accomplished and entrepreneurial executive with a particularly strong blend of product, strategy, sales and marketing expertise. He will play a leadership role as we focus on delivering the best digital future for New Zealand business.”

Mark starts work at Spark Digital this week.

ENDS

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Spark Digital

New Zealand

At Spark Digital, we stand for enabling our customers to take advantage of the digital future. Our role is to provide the critical digital infrastructure that connects New Zealanders and NZ Public and Private sectors, to each other and to the world.

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