GLOBAL PERSPECTIVE WILL HELP NEW ZEALAND AGRIBUSINESS GROW
For Immediate Release January 2014
An agribusiness symposium with a global focus will help New Zealand businesses continue to develop their production,
marketing and logistics skills to grow sales and exports.
That’s the view of agribusiness consultancy, AbacusBio that is underwriting the second Queenstown Agribusiness Symposium in March 2015.
AbacusBio partner, Anna Campbell says after attending the Harvard Agribusiness Executive Seminar in China a few years
ago, the company was inspired to organise a comparable event locally so more New Zealand businesses could benefit from
the learnings and networking.
The three--day program is facilitated by the Director of Harvard Business School’s Agribusiness Program, Mary Shelman
and Professor of Marketing and Associate Dean at UCD Michael Smurfit Graduate Business School, Ireland, Prof. Damien P.
McLoughlin, who bring an international perspective, she says.
Anna Campbell says global and local business case studies that are relevant to New Zealand are the basis for active
learning and cover all parts of the supply chain including new market entry issues with a focus on how to build growth
in the Asia Pacific.
She says it’s a great time for agribusiness with demand outpacing supply in much of the world.
She believes New Zealand’s location close to the Asia Pacific market means with scale, differentiation and alignment
companies can maximise export growth.
WHAT: Queenstown Agribusiness Symposium
WHO: Director of Harvard Business School’s Agribusiness Program, Mary Shelman Professor of Marketing and Associate Dean at
UCD Michael Smurfit Graduate Business School, Ireland, Prof. Damien P. McLoughlin
WHEN: Tuesday 24 – Friday 27 March 2015 COST: $5,300 NZD + GST (cost includes all tuition, three nights accommodation and meals) Significant discounts for businesses making multiple bookings.
MORE: www.queenstownagribusiness.co.nz