Heineken’s New Uv Club Bottle Comes to Life at the Heineken Baseline After Party
The Heineken Baseline After Party is a legendary summer event where music and tennis collide, as an epic finale to the
Heineken Open. And on Saturday night the annual party upped the ante by treating party-goers to a surprise reveal of
Heineken’s latest innovation – the Heineken Club Bottle.
As party headliners Peking Duk whipped the crowd into a frenzy with their smash hit “Take Me Over”, the lights faded out
as a full UV light installation illuminated the entire Heineken Baseline – and the sophisticated bottle graphics of the
new Heineken Club bottle were revealed under the UV light.
The sold-out crowd became instrumental in the reveal as they held the unique design piece in their hands, giving them
the first-hand-look at the Heineken Club bottle in full effect.
Designed to unveil the magic of the night, the Heineken Club Bottle has been created in collaboration with artist Matt
W. Moore who has famously worked with brands such as Ray-Ban and Nike. The vibrant aluminium Club Bottle features two
colours that spark to life and glow when exposed to UV light and reveal a bold and striking geometric pattern.
“I share Heineken’s belief that collaboration encourages growth, and my bold, graphical style seemed like a natural fit
with the brand,” says Moore.
“At the end of the journey, seeing the striking bottle come to life and enjoyed by party-goers was very cool!”
The Heineken Club Bottle will soon be igniting events across the country after its launch at the Heineken Baseline After
Party. The next opportunity for people to catch Heineken’s latest innovation will be at the NZ Polo Open in February.
ENDS