INDEPENDENT NEWS

Journalist Fleur Revell Launches Media Training Blog

Published: Wed 17 Dec 2014 10:37 AM
16 December 2014
Award-Winning Journalist Fleur Revell Launches Media Training Blog
One of New Zealand’s leading media industry experts has launched a training blog to help business owners and managers prepare for media interviews.
Fleur Revell has more than 20 years’ experience in journalism and public relations as an editor, TV presenter and reporter, TV producer, print reporter.
Now one of the country’s most prominent public relations consultants, Revell runs Impact PR and represents a diverse range of high-profile clients including Frucor, Procter and Gamble corporate, (Olay, Pantene, Vicks, Oral-B, Gillette, Herbal Essences, Clairol Nice’n Easy, Venus), Allan Scott Wines, Rinnai, and Auckland Eye.
Combining her extensive experience as an interviewer with her public relations knowledge, Revell is now offering a blog at www.fleurrevell.co.nz that covers some basics of interaction with the media for those in the business world wanting to prepare for dealing with the media.
Revell has covered local and international stories for One News, TVNZ Breakfast, Sunday Star-times, The New Zealand Herald and New Idea among others throughout her career, making her online blog an invaluable resource for anyone unsure how to approach a media interview.
“Media training is about about getting your message across clearly and concisely in a way that will benefit your company and also give the journalist what they need,” says Revell. “Factors such as the way you speak, the amount of prep you do, and even who should be the spokesperson for your company are all important considerations.”
Revell’s blog articles give practical, easy-to-understand advice that can be used to ensure your company communicates in a positive and productive way with reporters, and makes the most of media opportunities that are on offer.
“The lure of free publicity can see business executives or owners excitedly jump at a media opportunity, only to realise later they were ill-prepared and have either missed the chance to promote their products or services in the best way possible, or worse still, impacted negatively on their brand,” says Revell.
“That’s why it’s important to consider a number of criteria to evaluate whether or not participating in an interview is in your best interests, and what key messages you wish to convey as part of the process.”
Revell offers individual media training for clients, developing key messages and conducting in-depth question and answer sessions to prepare them for face-to-face, telephone and television interviews on an individual basis.
ENDS

Next in Business, Science, and Tech

COVID-19 Sees Record 12.2 Percent Fall In New Zealand’s Economy
By: Statistics New Zealand
Scientists Release ‘Blueprint’ To Save Critical Ecosystems And Stabilize The Earth’s Climate
By: Joint Press Release
Independent Review Launched Into Assurances For Safe Transport Of Livestock By Sea
By: Ministry For Primary Industries
New Zealand PC Market Grows Nearly 40% Due To Work From Home Demand
By: IDC New Zealand Ltd
Mediaworks Reaches Agreement To Sell TV Operations To Discovery, Inc.
By: Mediaworks
Public Transport Distancing Requirements Relaxed
By: Ministry of Health
New Zealand Hemp Industry Set To Generate $2 Billion Per Annum And Create 20,000 Jobs
By: New Zealand Hemp Industries Association Inc
One In 14 Employed People Report High Risk Of Losing Jobs
By: Statistics New Zealand
ASB Quarterly Economic Forecast Shows NZ Economy Doing Better Than Expected, But Challenges Remain
By: ASB
Live Export Ship Carrying 5,800 New Zealand Cows Goes Missing In East China Sea
By: SAFE
FMA Releases Report Into Active And Passive Fund Management
By: Financial Markets Authority
New Zealand In Deepest Recession In Living Memory
By: New Zealand National Party
Record Transport Investment To Help Economic Recovery And Save Lives
By: New Zealand Government
Trucks And Roads The Key To Economic Survival
By: Road Transport Forum
Building Confidence Crucial Amid An Uncertain Economic Recovery, Says OECD
By: OECD
View as: DESKTOP | MOBILE © Scoop Media