Press Release - 8 December 2014
ACCORDING TO A RECENT SURVEY, 85% OF NEW ZEALANDERS WOULD BE INCLINED TO BUY AN ELECTRIC CAR IF THEY COST THE SAME AS
PETROL CARS
According to the Pulse “Energy for Life” Survey, New Zealanders are poised to fully embrace electric cars.
Survey respondents strongly indicate that if electric cars were more available at a reasonable price, the uptake in New
Zealand could be as high as anywhere else in the world. These results may surprise auto makers as only 15% are saying
they would not buy electric over petrol if equally priced.
This result is particularly noteworthy since New Zealanders seem unaware that electricity for transportation is cheaper
than petrol. The majority hold the incorrect view, as 64% of respondents thought that electricity used in cars is the
same or more expensive than petrol. In fact, only about a third of New Zealand seems aware that electricity,
particularly if purchased on a day/night electricity tariff, is far less expensive than petrol.
This might explain why 85% of the respondents are inclined to choose electric but only 5% of survey respondents listed
electric cars as a way they will save energy in the future. By comparison, 15% of respondents listed solar panels and
26% singled out energy efficient light bulbs as ways they would conserve energy.
Internationally, New Zealanders are quite well known for preferring green alternatives and this bias is supported by the
Survey. Recent statistics show that more than 100,000 electric cars were sold in California alone since they have been
promoted by cars companies. 5% of New Zealand’s car market would be about 170,000 cars.
“New Zealand has a similar climate to California and has a similar love for cars over other forms of transportation,”
says Pulse CEO, Gary Holden. “Based on our survey results, it looks like availability of these cars in New Zealand would
produce strong sales for car makers. With BMW, Honda, Mercedes, Renault, Ford, Holden, Audi, Kia, Smart, Nissan, Fiat,
Volkswagen, Mitsubishi Tesla, and Porsche all selling electric cars overseas, it might not be long before they all over
the roads here.”