High Fives For Haystac
Its high fives all round for Haystac New Zealand. Not only has the agency just notched up five years of business in
Auckland but it has also added an impressive five new clients to its roster; Energizer, Brown Brothers, Spaceworks, Gull
Petroleum and Bigpipe.
The Energizer account was won through a competitive pitch and sees Haystac service the Energizer, Schick and Banana Boat
brands. Andre de Beer, Marketing Manager of Energizer New Zealand Limited, said Haystac delivered a pitch that showed
strong strategic nous and a creative approach that provided a solution that exceeded expectations.
Focused on increasing profile and relevancy in New Zealand, Australian Winery Brown Brothers appointed Haystac to run an
influence campaign that relied less on traditional media relations and more on a creative approach to public relations.
“Haystac was a great fit for us; we wanted an agency that pushed our thinking by providing solutions that went beyond
the expected and traditional. They deliver every time and we are delighted with the results so far,” says Caroline
Brown, Brown Brothers Public Relations Manager.
Spaceworks was impressed by the agency’s client service strategy of delivering exactly what they say “For us, service
and communication is key when appointing any partner and we have been delighted not only in the results that Haystac has
produced for the launch of Pop Up Now but in the way they delivered it; on time, beyond the brief and with a smile,”
says Lizzi Hines, Managing Director of Gull, the company’s most recent win was impressed with Haystac’s honest and
responsive approach.
“At Gull we’re pretty straight-up kind of people, who roll up our sleeves and do what we need to do, we wanted a PR
agency that worked in a similar style. Haystac has proven to be a great choice for us, working quickly to understand our
business, giving good honest advice and delivering great work,” says Dave Bodger, General Manager of Gull New Zealand.
Haystac New Zealand is run by Agency Directors Brianna Elder and Alice McKay, who are delighted with the wins and the
growing roster of clients.
“It’s been a busy 2014 and it appears there is no letting up in the slide to Christmas. We are really proud to have been
chosen by this diverse range of clients to be part of their plans for growth.”
ENDS