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Stellar result for ANZ Lydia Ko Golf Challenge
Media Release
For Release: Friday 28 November 2014
Stellar result for ANZ Lydia Ko Golf Challenge
Not only is Lydia Ko a sensation on
the LPGA tour, but she’s also hitting up a storm on social
media.
An ANZ online game to celebrate the golfing teen’s success has been a huge hit since she won the CME Group Tour Championship, says ANZ’s head of marketing, Astrud Burgess.
“It’s been one of our most popular posts ever. We’ve reached half a million people and directly engaged over 25,000 on Facebook and Twitter, which is sensational. It really shows how much support New Zealanders have for Lydia’s phenomenal achievements this week.”
The ANZ Lydia Ko Golf Challenge gives participants the chance to win $5000 in a mixture of gaming and video content.
People watch a short video of Ko preparing for a shot at her old stomping ground – the Pupuke Golf Club - while giving tips on wind direction, slope of the green and her choice of club. They’ll then tag the spot on the green where they think the ball landed to be in for a chance to win.
“We wanted to find a way to help customers connect with Lydia’s success and this was a really fun way to do it,” said Burgess. “It’s a really simple, engaging piece of content that brings our sponsorship of Lydia to life.”
The partnership between ANZ and Lydia is about helping New Zealanders to achieve, says Burgess. “It’s been absolutely fantastic to support this incredibly talented young woman as she takes on the world, and we’re extremely proud of her.”
ANZ have brought the world number three back to New Zealand for the weekend, where she will be attending a coaching clinic for around 40 of New Zealand’s most promising young golfers.
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